Role in brief
SwissBorg is looking for a CRM Specialist to enhance user engagement in crypto wealth management. This role focuses on managing lifecycle programs and growth strategies. Candidates with CRM experience in B2C apps, particularly in fintech or crypto, should apply.
About the role
SwissBorg is at the forefront of crypto wealth management, striving to make investing accessible and intuitive. The company operates a smart routing engine, the Meta-Exchange, which connects multiple exchanges for optimal execution. With a user base nearing one million and over $1B in managed assets, SwissBorg emphasizes user experience in the crypto space.
As a CRM Specialist, you will own the lifecycle program across various communication channels, including email and push notifications. Your responsibilities include managing campaigns, building retention strategies, and leveraging analytics to improve user engagement. Success in this role will be measured by your ability to enhance activation and retention KPIs while maintaining a coherent communications calendar.
Skills that matter here
- CRM and lifecycle marketing: This role requires managing lifecycle programs and growth strategies to engage users effectively.
- Analytics: Strong analytics skills are needed for A/B testing and cohort analysis to drive activation and retention.
- Email marketing platforms: Hands-on experience with platforms like Iterable or HubSpot is essential for building automated campaigns.
Who this role suits
- A candidate with a background in CRM or growth marketing, particularly in the fintech or crypto sectors.
- Someone who is methodical and structured, with a strong ability to share ideas and collaborate with a team.
- An individual who possesses a growth mindset and understands user engagement without overwhelming them.
From the employer
- Own our lifecycle programme across email, push and in-app banners: run existing journeys and build new ones where the funnel has gaps
- Manage transactional, triggered, seasonal and product campaigns, keeping the comms calendar coherent and avoiding over-messaging
- Build growth, activation and retention strategies to increase ARPU
- Run experiments on messaging, timing, channels and cohorts, and report on what moves activation and retention KPIs
- Use AI to automate manual work and to speed up campaign creation, QA and reporting
- Have experience in CRM, lifecycle or growth marketing, ideally in a B2C app (fintech or crypto)
- Hands-on with an ESP or CEP such as Iterable, HubSpot or similar, building email and push automations, including transactional and triggered flows
- Growth mindset: funnels, cohorts, activation, churn, and how to keep users engaged without overwhelming them
- Strong analytics: A/B testing, cohort analysis, and comfortable pulling your own numbers (Mixpanel, Metabase or SQL a plus)
- Structured, methodical and confident sharing ideas with the team
- Must have an interest in crypto
- Annual BORG bonus
- Genuine remote and flexible working
- 25 days annual leave plus local bank holidays
- Learning and development budget
- MacBook and home office budget
- Team and company-wide retreats
- SwissBorg Premium account
- VSOP share options
- BORG welcome bonus
Questions about this role
What is the remote policy?
The position offers genuine remote and flexible working.
What qualifications are required?
Experience in CRM, lifecycle, or growth marketing in a B2C app is required, ideally in fintech or crypto.
How can I apply for the position?
Candidates can apply through the SwissBorg website.
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