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PPC Specialist
International Fintech Marketplace
Remote
14 days ago
full-time
quality 7.6/10
closed
- Launch, configure, and optimize campaigns in Google Ads: Search, Display, Performance Max, YouTube.
- Develop and implement strategies for attracting paid traffic.
- Manage advertising budgets and scale effective campaigns.
- Analyze key metrics: CPC, CTR, CR, CPA, CAC, ROAS.
- Conduct A/B testing of ads, creatives, landing pages, and bidding strategies.
- Work with semantic core, search queries, and negative keywords.
- Set up conversion tracking and ensure its accuracy.
- Work with Google Analytics 4, Google Tag Manager, and Looker Studio.
- Analyze user funnels and identify opportunities for conversion growth.
- Regular reporting on campaign results.
- At least 2 years of experience with Google Ads.
- Practical experience in independently launching and scaling campaigns.
- Strong understanding of Google Ads algorithms and automated bidding strategies.
- Experience with Google Analytics 4 and Google Tag Manager.
- Ability to analyze traffic effectiveness based on business metrics, not just ad account data.
- Experience optimizing ad campaigns for CPA, CAC, and ROAS.
- Proficient in Excel / Google Sheets.
- Analytical thinking, independence, and results orientation.
- Salary is negotiable.
- Fully remote.
- Opportunities for growth within the team.