PR Manager, Pakistan

About the role

In this role at Binance, you will lead the development and execution of PR and communication strategies tailored to the Pakistan market. Your work will involve managing communications projects, crafting press materials, and building relationships with key media stakeholders to enhance the company's reputation.

You will collaborate closely with regional leadership and various teams to align communication priorities with business goals. Success in this position will be measured by your ability to strengthen Binance's visibility and positioning through proactive storytelling and effective media engagement.

Skills that matter here

• public relations: This role requires a strong background in public relations to develop and execute effective communication strategies.
• media relations: Managing relationships with journalists and media organizations in Pakistan is crucial for this position.
• writing and editing: You will need excellent writing skills to draft press releases and other communication materials.

Who this role suits

• A professional with over 5 years of experience in public relations and communications.
• Someone who is proactive, organized, and comfortable managing multiple projects in a fast-paced environment.
• A candidate with strong stakeholder management skills and the ability to navigate complex communications situations.

From the employer

• Develop and execute the PR and communications strategy for Pakistan in alignment with regional and global business priorities.
• Identify proactive storytelling opportunities that strengthen Binance’s reputation, visibility and positioning within the Pakistan market.
• Develop communications plans for product launches, campaigns, partnerships, corporate announcements and other key business initiatives.
• Manage communications projects independently from planning through execution, including timelines, stakeholder coordination, approvals, distribution and reporting.
• Build, maintain and strengthen relationships with key journalists, editors, broadcasters and media stakeholders across Pakistan.
• Maintain a strong network across business, finance, technology, fintech, crypto, mainstream and relevant industry media.
• Draft and review press releases, media statements, talking points, Q&As, briefing documents, executive messaging, opinion pieces and other communications materials.
• Work closely with Pakistan leadership, Marketing, Business and other functions to ensure communications priorities are aligned.
• Manage communications agencies and external partners where applicable, including briefing, deliverables, performance and reporting.
• Support selected regional PR and communications initiatives - including but not limited to drafting press materials / regional event support / exec profiling / media outreach / stakeholder management (agency/media partnerships).
• Collaborate with Communications colleagues across MENA and other regions on campaigns, announcements and media opportunities.
• Build relationships with relevant regional media alongside the wider Communications team.

• 5+ years of experience in public relations, corporate communications, media relations or a related communications role.
• Strong professional network and established relationships with journalists and media organisations in Pakistan.
• Demonstrated experience developing and executing PR strategies and communications campaigns independently.
• Strong understanding of Pakistan’s media landscape, including business, financial, technology and mainstream media.
• Excellent written and verbal communication skills in English and Urdu. Arabic language capabilities are highly advantageous.
• Strong writing and editing capabilities, with experience developing press releases, statements, talking points, executive briefs and other communications materials.
• Experience managing senior executive media engagements and preparing executives for interviews.
• Experience handling crisis situations.
• Ability to manage multiple projects simultaneously in a fast-paced environment and work effectively under tight deadlines.
• Strong stakeholder management skills and the ability to work across multiple functions, cultures and seniority levels.
• Highly proactive, organised and comfortable taking ownership of projects with limited supervision.
• Strong judgement and the ability to navigate complex or sensitive communications situations.
• Previous communications experience within technology, fintech, financial services, digital assets, payments or another fast-moving regulated industry.
• Experience working within a multinational or international organisation.
• Previous communications responsibility across markets outside Pakistan, particularly within MENA or the wider Middle East.
• Experience contributing to multi-market communications programmes.
• Established relationships with regional or pan-MENA business, technology, financial or mainstream media.
• Bilingual English/Arabic is required to be able to coordinate with overseas partners and stakeholders.

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).