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AI Creative - Copywriter
Remote · 🌎 World
$58k–98k
middle
5 months ago
full-time
quality 8.3/10
closed
- Write high-quality copy across formats, from long-form articles, product explainers, and whitepapers to short-form ads, social posts, email campaigns, and landing page headlines.
- Translate complex crypto and Web3 concepts (tokenomics, staking, DeFi, NFTs, and beyond) into clear, engaging language that resonates with both crypto-native audiences and newcomers.
- Develop and maintain a consistent brand voice across all channels, adapting tone and register for different contexts and platforms.
- Use AI tools (specifically Claude as business LLM with MCPs and agents built in) to increase content output and quality - while ensuring all copy meets a high human editorial standard before publication.
- Collaborate closely with product, design, and marketing teams to craft narratives that support launches, campaigns, and growth initiatives.
- Research and stay ahead of trends in the crypto/Web3 space, ensuring content is timely, accurate, and culturally relevant.
- Support creative concepting for campaigns - contributing ideas, messaging frameworks, and copy directions that go beyond execution.
- Review and edit copy produced by AI tools or other team members, applying a consistent editorial lens.
- Occasionally contribute to image and visual creative briefs, with a working understanding of AI image generation tools.
- Demonstrable experience as a copywriter, content strategist, or creative with a strong portfolio spanning both long and short-form work.
- Exceptional writing skills, clear, purposeful, and adaptable across tone and format.
- An instinct for structure and storytelling: you know how to build a narrative arc and when to strip it back to a single, punchy line.
- Strong editing skills; you can self-edit ruthlessly and improve the work of others without losing their voice.
- Solid understanding of the crypto and Web3 ecosystem. You can speak fluently about Bitcoin, DeFi, NFTs, tokenomics, and the broader crypto landscape.
- Experience writing about or working within Web3 products or companies, whether at an exchange, protocol, wallet, infrastructure provider, or agency.
- An ability to empathise with both technical and non-technical audiences, and calibrate copy accordingly.
- Awareness of the regulatory and reputational sensitivities in the crypto space, and how to write compliantly without losing impact.
- Hands-on experience using AI writing tools (ChatGPT, Claude, Gemini, etc.) as part of a professional creative workflow — not just casual use.
- Strong prompt engineering skills: you know how to brief an AI effectively and get consistently high-quality outputs.
- A clear editorial framework for knowing when AI-generated content is good enough to use, when it needs significant reworking, and when to start from scratch.
- Familiarity with AI image generation tools is a plus, but not a primary requirement.
- Curiosity about emerging AI creative tools and a willingness to test, iterate, and share what works.