Role in brief
Kraken is seeking a Copywriter to create impactful messaging for Kraken Pro, targeting the trading community. Ideal candidates will have experience in copywriting within fintech or crypto and a strong understanding of trading culture.
About the role
As a Copywriter at Kraken, you will be responsible for crafting compelling copy that resonates with the trading community. This role involves creating high-impact messaging across various platforms, including campaigns, landing pages, and social media, specifically for Kraken Pro.
You will collaborate closely with teams in Design, Product, Growth, and Social to ensure that the voice of Kraken Pro is consistent and engaging. Success in this role means delivering copy that not only captures attention but also drives action, while maintaining compliance with legal standards.
Skills that matter here
- copywriting: This role requires crafting persuasive copy that converts and engages the target audience.
- content creation: You will develop content for various platforms to communicate effectively with the trading community.
- communication: Strong communication skills are essential for collaborating with cross-functional teams.
- editing: Editing skills are necessary to refine messaging and ensure clarity and impact.
Who this role suits
- A candidate who thrives under pressure and can produce quality work quickly.
- Someone with a deep understanding of crypto and trading culture.
- An individual who can demonstrate a portfolio of impactful copy that has driven action.
- A versatile writer who knows when to cut unnecessary lines for clarity.
From the employer
What You’ll Do
- Write copy that converts.
- Craft punchy, high-impact messaging across campaigns, landing pages, emails, in-app experiences, paid ads, and social for Kraken Pro.
- Speak fluent trader.
- Capture the voice of CT, FinTwit, and the trading floor.
- Shape the narrative for new product drops and feature releases.
- Own the voice.
- Help build and protect the Kraken Pro tone of voice across every touchpoint.
- Collaborate at speed.
- Work hand in hand with Design, Product, Growth, and Social.
- Test and learn.
- Run copy experiments, track performance, and iterate based on data.
- Ship responsibly.
- Partner with Legal/Comms to ensure compliant messaging.
What You’ll Bring
- Receipts. Copy you wrote that moved people to act.
- 3+ years in copywriting or content, ideally in fintech, crypto, or trading.
- Speed under pressure.
- High AI competency.
- Range as a writer.
- Taste. Knowing when to cut a line is as valuable as knowing how to write one.
- Deep familiarity with crypto and trading culture.
- Strong writing, editing, and communication skills.
Questions about this role
What is the remote policy?
The position is fully remote.
What level of experience is required?
Candidates should have 3+ years of experience in copywriting or content, ideally within fintech, crypto, or trading.
How do I apply?
Interested candidates can apply through Kraken's website.
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