About the Role

ASA / ASO Manager role to drive organic and paid growth across the App Store and Google Play. This role combines strong App Store Optimization fundamentals with hands-on expertise in Apple Search Ads, as well as a deep understanding of how mobile discovery and ranking algorithms work across both stores. Responsible for increasing app visibility, installs, and conversions by building scalable ASO strategies, running performance-driven ASA campaigns, and continuously testing creatives, metadata, and keywords to maximize growth.

Responsibilities

• Develop and execute ASO and ASA strategies for the App Store and Google Play
• Optimize app metadata: title, subtitle, keywords, short/long description, promotional text
• Plan, launch, and scale Apple Search Ads campaigns (Discovery, Search, Today, Products)
• Drive ASO growth on Google Play through metadata, creatives, and store listing experiments
• Conduct keyword research, competitor analysis, and search intent mapping for both stores
• Run A/B tests on creatives (icon, screenshots, preview videos, feature graphics) using product page optimization and store listing experiments
• Improve conversion rate (CVR), click-through rate (CTR), and tap-through rate (TTR)
• Monitor and improve organic rankings, category rankings, and featured placements
• Optimize for ratings, reviews, and store editorial visibility
• Track and analyze KPIs: impressions, installs, CPI, CPA, ROAS
• Run experiments and continuously improve performance based on data
• Leverage AI tools and agents (Claude and others) to increase productivity, automate routine tasks, and scale output
• Collaborate with product, marketing, creative, and analytics teams
• Stay up to date with App Store and Google Play algorithm changes, new ad formats, and platform updates

Requirements

• 3+ years of ASO experience and 3+ years of hands-on ASA campaign management
• Proven track record with measurable results (install growth, ranking improvements, CPI/CPA reduction, ROAS)
• Strong understanding of:

• Experience with ASO/ASA tools (AppTweak, Sensor Tower, data.ai, Asodesk, SearchAdsHQ, MobileAction, or similar)
• Experience with mobile analytics and attribution platforms (AppsFlyer, Firebase)
• AI-native mindset: hands-on experience using Claude and AI agents to increase personal and team productivity, automate workflows, and accelerate execution
• Strong analytical skills and ability to work with large data sets
• Ability to think in hypotheses, experiments, and measurable outcomes
• Experience working cross-functionally with creative, product, and growth teams

Nice to Have

• Experience scaling apps in international / multi-geo markets and localizing store listings
• Experience with iOS and Android product page experiments at scale
• Background in performance marketing or growth analytics
• Experience in fintech, crypto / Web3, or other competitive verticals
• Familiarity with SKAdNetwork, AEM, and post-ATT measurement
• Experience building custom AI workflows or agent-based automations for marketing tasks

Benefits

• Learning support: courses, English classes, and conferences (up to 100% reimbursement)
• Unique loyalty program: receive corporate digital miners and earn passive income with no investment
• Team culture: retreats in international locations (e.g., company apartments in Cyprus)
• Memorable events with prizes
• Employee of the Month award
• Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
• New career tracks: real opportunities to grow into expert or top management roles
• Work-life fit: flexible hours and remote work

Employment Details

• Location: Remote (worldwide)
• Employment type: Full-time
• Seniority: Middle
• Salary: $57,500 - $97,750 USD