ASA / ASO Manager (App Store Growth) at GoMining · Web3Vacancy
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ASA / ASO Manager (App Store Growth)
Remote
$57,500–$97,750
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About this role

GoMining is seeking an experienced ASA / ASO Manager to drive organic and paid growth across the App Store and Google Play, focusing on app visibility, installs, and conversions.

Description
We are looking for an experienced ASA / ASO Manager to drive organic and paid growth across the App Store and Google Play. This role combines strong App Store Optimization fundamentals with hands-on expertise in Apple Search Ads, as well as a deep understanding of how mobile discovery and ranking algorithms work across both stores.
Responsibilities
• Develop and execute ASO and ASA strategies for the App Store and Google Play • Optimize app metadata: title, subtitle, keywords, short/long description, promotional text • Plan, launch, and scale Apple Search Ads campaigns (Discovery, Search, Today, Products) • Drive ASO growth on Google Play through metadata, creatives, and store listing experiments • Conduct keyword research, competitor analysis, and search intent mapping for both stores • Run A/B tests on creatives (icon, screenshots, preview videos, feature graphics) using product page optimization and store listing experiments • Improve conversion rate (CVR), click-through rate (CTR), and tap-through rate (TTR) • Monitor and improve organic rankings, category rankings, and featured placements • Optimize for ratings, reviews, and store editorial visibility • Track and analyze KPIs: impressions, installs, CPI, CPA, ROAS • Run experiments and continuously improve performance based on data • Leverage AI tools and agents (Claude and others) to increase productivity, automate routine tasks and scale output • Collaborate with product, marketing, creative, and analytics teams • Stay up to date with App Store and Google Play algorithm changes, new ad formats, and platform updates
Requirements
• 3+ years of ASO experience and 3+ years of hands-on ASA campaign management • Proven track record with measurable results (install growth, ranking improvements, CPI/CPA reduction, ROAS) • Strong understanding of App Store and Google Play ranking factors and algorithm differences • Keyword research, search intent, and metadata optimization • Creative optimization and CRO for store listings • Apple Search Ads bidding strategies, keyword match types, and audience targeting • Experience with ASO/ASA tools (AppTweak, Sensor Tower, data.ai, Asodesk, SearchAdsHQ, MobileAction, or similar) • Experience with mobile analytics and attribution platforms (AppsFlyer, Firebase) • AI-native mindset: hands-on experience using Claude and AI agents to increase personal and team productivity, automate workflows, and accelerate execution • Strong analytical skills and ability to work with large data sets • Ability to think in hypotheses, experiments, and measurable outcomes • Experience working cross-functionally with creative, product, and growth teams
Conditions & Benefits
• Learning support - courses, English classes, and conferences (up to 100% reimbursement) • Unique loyalty program - receive corporate digital miners and earn passive income with no investment • Team culture: retreats in international locations (for example, company apartments in Cyprus). • Memorable events with wow prizes - we celebrate big occasions in a big way • “Employee of the Month” award - we recognize and reward our top performers • Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year • New career tracks - real opportunities to grow into expert or top management roles • Work-life fit - flexible hours and remote work.
Job Details
Salary$57,500–$97,750
LocationRemote
AI Score★★★★★★★★☆☆ 8/10
PostedJun 1, 2026 (4d ago)
Tags & Skills
cryptomarketingtechweb3Marketing Managerremote
Tech Stack
ASOASAApp Store OptimizationApple Search Adsmobile analyticsdata analysiskeyword researchcreative optimization
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