Product Marketing Lead - Arcus

About the role

As a Product Marketing Lead at Arcus, you will be responsible for crafting product narratives and ensuring effective communication of product updates to traders. Your role will involve launching products, preparing briefs for stakeholders, and managing user-facing copy within the app. You will also engage directly with traders to gather insights and refine the positioning of Arcus in the competitive landscape.

Arcus aims to revolutionize financial markets by integrating various asset classes into a single self-custodied account. With a team that includes veterans from major tech and finance companies, you will be part of a mission-driven organization backed by prominent investors. Success in this role means effectively communicating the unique value of Arcus to its users and ensuring that product launches resonate with the trading community.

The salary for this position ranges from $120,000 to $170,000, depending on experience and location.

Skills that matter here

• product marketing: This role requires significant experience in product marketing to effectively launch and position products.
• trading: Active trading experience is essential to understand the needs and concerns of the trader community.
• content creation: You will create various types of content, including blog posts and product explainers, to communicate product updates.
• communication: Clear and effective communication is vital for drafting announcements and managing crisis communications.
• collaboration with engineers: You will work closely with engineers to align product updates with technical developments.

Who this role suits

• You have a strong background in product marketing, particularly in the crypto or trading sectors.
• You are an active trader with a deep understanding of market dynamics and trading mechanics.
• You thrive in a fast-paced environment and can produce clear content under pressure.
• You possess a network of traders who provide honest feedback and insights.

From the employer

Responsibilities

• Launches: for every release you write the positioning, the announcement, the blog post, the X thread, and the docs update.
• Prepare a short brief for each launch so KOLs, BD and regional communities have the right facts and assets.
• In product copy: You own and sign off on all user facing copy within the product and app.
• Eng to comms pipeline: you run the weekly changelog with Engineering and read it daily.
• Announcement approvals: You draft, validate internally, and sign off on announcements.
• Long-form content: use internal data to draft blog posts, product explainers, market-structure pieces and launch narratives that a trader would actually read.
• Narrative and positioning: refine differentiation theses and roadmap into credible narrative positioning on why Arcus is different from competitors.
• Product signal: Talk to traders every day: whales, early contributors, active traders and people who churned.
• Get the most out of every partner, starting with Robinhood and the Robinhood Chain ecosystem.
• Incident / crisis comms: during rare market or product events, you write what we say, working with Engineering and Community.

Requirements

• 4+ years in product marketing, content or comms at a crypto-native or trading product, or an equivalent record of shipping launches.
• You trade actively.
• You can explain funding rates, liquidations and fee tiers precisely.
• You've worked closely with engineers.
• You write clearly and fast, in both long and short form.
• You have a network of traders who reply to you and tell you the truth.
• Good judgment about tone under pressure.

Conditions

• Salary range for this job is $120k to $170k USD (NY).
• Compensation subject to experience and location.
• Published salary bands pursuant to transparency laws, and do not include possible variable compensation such as annual merit increases, bonus eligibility, commission, or equity incentive.