CRM Lifecycle Specialist at Ledger · Web3Vacancy
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CRM Lifecycle Specialist

Remote
Market range (est.) $90k–$180k
◆ 7/10 cryptofintechmarketingweb3
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About this role

Join Ledger as a CRM Lifecycle Specialist to manage and optimize multi-channel marketing campaigns, collaborating across teams to enhance customer engagement in the crypto space.

Description

About Ledger

We’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger. At Ledger, we’re proud to be the global platform for digital assets and Web3, with over 20% of the world’s crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in Vierzon, Grenoble, Montpellier, London, Portland, Geneva, Zurich and Central Singapore, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 7.5 millions units already sold in 200 countries.
Responsibilities

What you’ll be doing:

  • Campaign delivery: Create, manage, analyze and optimize multi-channel marketing campaigns
  • End-to-end campaign/program build management: Initiate and own the cross-team collaboration of content creation, design, development, localisation, tracking and delivery of each campaign. Campaigns will be initiated from within the CRM team and across the Ledger organization
  • Delivery process optimization: Find ideas and solutions for automating, optimizing and improving internal processes, by routine analysis and supplying actionable ideas
  • Cross-Functional collaboration: Work closely with product, marketing, sales, and analytics teams to build and effectively deliver a high volume of campaigns.
Requirements

What we’re looking for:

  • 2+ years of CRM / marketing automation experience
  • Experience with Marketing Automation Platforms, such as Braze, Eloqua, Salesforce Marketing Cloud, Pardot, Marketo and HubSpot
  • Experience or understanding of AI tools such as Cursor/Claude/Gemini
  • Highly proficient in spoken and written English

Nice to have

  • Demonstrable experience or interest in the crypto industry and/or FinTech
  • It's advantageous if you have knowledge in SQL, Liquid Scripting or have tried to play with code before
Conditions & Benefits

At Ledger, we are dedicated to continually investing in our employees which is why we offer more than just salaries; we provide comprehensive compensation packages that include a wide range of benefits. Here are some of the benefits you can look forward to:

  • Flexible work options - Our hybrid policy allows employees to work from home up to 3 times per week

  • Health & Wellness support - Health and Life Insurance.

  • Financial growth opportunities - Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work.

  • Commuter allowance - Ledger offers a commuter allowance to contribute to your preferred means of transportation.

  • Learning & Development - A comprehensive suite of training solutions providing a personalised learning experience for every employee.

Job Details
Market range (est.)$90k–$180k
LocationRemote
AI Score★★★★★★★☆☆☆ 7/10
PostedSep 21, 2026 (1h ago)
Tags & Skills
cryptofintechmarketingweb3Otherremote
Tech Stack
CRMmarketing automationAI toolsSQLLiquid Scripting
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