CRM MarTech & Email Ops Manager

About the role

In this role, you will manage email campaign operations, including the design and maintenance of email templates while ensuring deliverability and compliance with regulations. You will also lead the MarTech strategy, focusing on data quality and analytics to drive customer engagement.

Collaboration is key, as you will work closely with stakeholders across various teams to optimize processes and ensure effective campaign execution. Success in this position will be measured by the effectiveness of email initiatives and the strategic use of MarTech tools.

The salary range for this role is between $120,000 and $200,000, reflecting the expertise needed in email marketing and MarTech management.

Skills that matter here

• Email Marketing: You will own daily email campaign operations and lifecycle management.
• MarTech: Leading the MarTech function will be crucial for managing the CRM team's roadmap.
• CRM: Expertise in CRM platforms is essential for effective campaign execution and stakeholder management.
• HTML: Technical coding skills in HTML are necessary for developing dynamic email templates.
• CSS: CSS skills will support the design and maintenance of email templates.
• SQL: Strong SQL skills are required for querying datasets and building audience definitions.

Who this role suits

• You have a strong background in email marketing operations and MarTech management.
• You are highly organized and systematic in your approach to project management and documentation.
• You excel at managing stakeholder relationships and navigating competing priorities.
• You are comfortable leveraging AI tools to enhance productivity and campaign effectiveness.

From the employer

Key Responsibilities:

• Email Operations & Lifecycle Management
• Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs, with defined SLAs.
• Design and maintain email template architecture including content blocks, dynamic content modules, and personalisation frameworks — built for speed and scalability.
• Write and maintain technical coding (Liquid, HTML/CSS, AMPscript) to enable complex personalisation logic and dynamic rendering.
• Own send frequency governance, suppression logic, fatigue management, and audience conflict resolution across stakeholders.
• Manage deliverability: sender reputation, authentication (SPF/DKIM/DMARC), inbox placement, and ISP monitoring.
• Support GTM launches for new products and features — translating product briefs into campaign execution at pace.

• MarTech Strategy & Platform Management
• Lead the MarTech function for the CRM team, owning the roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines.
• Configure and manage CDP connections (data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
• Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms.
• Write API requirements and payload specifications for MarTech integrations.
• Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
• Evaluate emerging MarTech capabilities and provide recommendations for future technology investments.
• Develop reporting frameworks that demonstrate business value generated through MarTech and email investments.

• Stakeholder & Process Management
• Support and advise key stakeholders across CRM, Product, Marketing, Strategy, and Research — proactively pushing back with data when requests won't deliver results.
• Maintain up-to-date documentation (PRDs, specs, tracking plans, data flows, runbooks) for all CRM & MarTech initiatives.
• Define and enforce campaign operations standards: naming conventions, template governance, approval flows, campaign taxonomy.
• Manage the campaign calendar, resolve stakeholder conflicts, and enforce production SLAs.
• Ensure tracking systems are properly scoped, briefed, and tracked — you hold stakeholders accountable for complete briefs before work begins.

• AI & Productivity Innovation
• Actively leverage AI tools across the workflow: content generation, code assistance, QA checks, data analysis, and reporting.
• Own the AI productivity roadmap for email & MarTech ops — identify, test, and implement tools that accelerate campaign production.
• Build and document AI-assisted workflows so productivity gains are repeatable and scalable, not personal shortcuts.
• Support AI-driven marketing initiatives including predictive segmentation, next-best-action modelling, and personalisation at scale.

Requirements:

• Must-have:
• 5+ years of hands-on experience in email marketing operations and/or MarTech management in a high-growth or high-volume environment.
• Expert-level proficiency in CRM/ Email Platform and CDP e.g.: Braze, Optimove, Sendgrid, Segment CDP, or similar.
• Strong technical coding skills: Liquid, HTML, CSS for email template development and dynamic content logic.
• Strong SQL skills with the ability to query complex datasets, build audience definitions, and self-serve analysis.
• Proven ability to leverage AI tools to accelerate production and problem-solving — this is a must.
• Demonstrated experience with performance tracking, A/B testing, and data-driven optimisation of email programs.
• Exceptional organisational skills — systematic approach to documentation, process design, and project management.
• Excellent stakeholder management and communication skills — able to manage competing priorities across multiple teams.
• Fluent English (written and verbal) is a must.
• Solid understanding of email compliance regulations (GDPR, CAN-SPAM, CASL, PECR) including opt-in/opt-out management, consent frameworks, preference centres, and regional privacy requirements.

• Nice-to-have:
• Familiarity with machine learning concepts as applied to marketing: propensity models, predictive segmentation, customer LTV modelling.
• Experience with API integrations and writing technical specifications for engineering teams.
• Experience supporting cross-channel journey orchestration (push, in-app, SMS alongside email).
• Background in Sports, prediction markets, fintech, crypto, trading.
• Experience with experimentation, funnel optimisation, and lifecycle programs tied to commercial KPIs.