Growth MarTech Senior Specialist

About the role

In this role, you will be responsible for the end-to-end web tracking architecture using tools like Google Analytics 4 and Google Tag Manager. Your work will involve collaborating with engineering teams to implement tracking across mobile apps and ensuring the integrity of data consumed by ad platforms.

You will also focus on advanced measurement techniques, analyzing user acquisition performance, and conducting incrementality tests. Collaborating with cross-functional teams, you will manage growth data requests and create automated dashboards to visualize insights effectively.

The salary range for this role is between $98,000 and $162,000, reflecting the seniority and expertise required.

Skills that matter here

• MarTech: This role requires hands-on experience in MarTech tracking and digital marketing data analysis.
• Google Analytics 4: Proficiency in GA4 is essential for managing web tracking architecture.
• Google Tag Manager: You will use GTM to implement and maintain tracking solutions.
• SQL: Advanced SQL skills are necessary for mining large datasets for insights.
• Tableau: You will build and maintain automated dashboards using Tableau.
• AppsFlyer: Experience with AppsFlyer is crucial for mobile app tracking.

Who this role suits

• A data-driven individual with a strong analytical mindset.
• Someone who thrives in collaborative environments and enjoys working cross-functionally.
• An experienced professional with a background in digital marketing and growth analytics.
• A detail-oriented person who values thorough documentation and process management.

From the employer

Key Responsibilities:

1. MarTech Architecture, Tracking, Auditing & Proactive Enrichment

• Own the end-to-end web tracking architecture across Google Analytics (GA4) and Google Tag Manager (GTM).
• Partner closely with the engineering team to implement, test, and maintain tracking across mobile apps (AppsFlyer, Firebase).
• Take deep ownership of how ad platforms consume our data.
• Lead end-to-end audits of the tracking and reporting foundation.

2. Advanced Measurement, Attribution & Incrementality Analysis

• Support the build of measurement solutions across the full attribution spectrum.
• Analyze user acquisition performance, customer acquisition cost (CAC), lifetime value (LTV), and user cohorts.
• Support the design, implementation, and analysis of incrementality tests.

3. Data Engineering Collaboration & Advanced BI

• Partner with Data Engineering to manage growth data requests.
• Write complex SQL to mine large datasets.
• Build and maintain automated dashboards using Tableau and Databricks.

4. Cross-Functional Project Management

• Collaborate with Growth, Product, Engineering, and Data teams.
• Create, scale, and maintain comprehensive internal documentation.

Requirements:

• Bachelor’s degree (or higher) in Data Analytics, Computer Science, Information Systems, Business, Statistics, Marketing, or a related quantitative field.
• 4+ years of dedicated experience in MarTech tracking, growth analytics, and digital marketing data analysis.
• Deep, hands-on proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Deep expertise in ad platform signals and mechanics.
• Deep expertise in mobile app tracking, specifically with AppsFlyer and Firebase.
• Understanding of advanced attribution frameworks (MMM, MTA) and proven experience designing and executing incrementality tests.
• Understanding of digital marketing economics.
• Understanding of CDP/CRM tools (e.g., Segment, Braze).
• Understanding of privacy-centric tracking mechanisms.
• Advanced SQL skills for mining large datasets.
• Exceptional communication skills.

Conditions:

• Full-time position.
• Hybrid workplace in Hong Kong.