Global Customer Marketing, Advocacy & Communities Manager

About the role

In this role, you will enhance customer engagement through tailored onboarding, retention strategies, and advocacy programs. You will leverage Elliptic's risk intelligence to support compliance teams in various sectors, ensuring they maximize the value of their partnership with the company.

You will also be responsible for building a community of compliance practitioners, facilitating peer discussions and feedback loops to inform product development. Success in this position means creating strong customer relationships that lead to advocacy and long-term retention.

Who this role suits

• Someone with over six years in customer marketing or advocacy, ideally in B2B SaaS or technology.
• A person who thrives in fast-paced environments and can adapt to changing market conditions.
• An individual with strong communication skills and the ability to build relationships that encourage public advocacy.
• A candidate experienced in regulated industries, comfortable with data governance and cross-functional collaboration.

From the employer

Including but not limited to the following:

• Onboarding and adoption
• Design and automate onboarding journeys for analysts, MLROs and the executive sponsor who decides on renewal, with content and communications triggered by HubSpot account events such as a signed contract, a new user or a missed adoption milestone.
• Incorporate Elliptic Learn into onboarding so customer teams build skills from day one.
• Value, retention and renewal
• Build automated product update and launch communications that reach the right contacts in each account, triggered by product and account data.
• Run executive briefings that give customers first access to product roadmaps, Intelligence research and regulatory analysis.
• Collaborate with the product team on beta programs for our key enterprise customers.
• Build renewal re-engagement workflows triggered by account health, and run them with Customer Success for accounts in the renewal cycle.
• Advocacy and customer proof
• Build the advocacy program, including an agent that flags likely advocates from call sentiment and engagement data for you to review and approach.
• Build a fast pipeline for case studies, quotes, logos and speakers, with first drafts generated from customer interview transcripts and a human approval step before anything is published.
• Make customer proof visible where buyers and AI assistants look for it, including case studies, review platforms and third-party coverage, working with the content and media teams.
• Launch the Chief Customer Officer in Conversation program.
• Supply customer voices for ABM, paid channels, media, events and executive platforms.
• Community
• Build a community of compliance practitioners, made up of customers and selected prospects, centred on peer access and candid discussion.
• Start with high-value formats, such as an advisory board, regional roundtables under the Chatham House Rule and peer working groups, and grow into a wider platform as demand shows.
• Feed recurring themes from the community back to Product, Intelligence and content.
• Support tier 1 events with the Global Events Manager, including the annual customer event.
• Feed customer voices into industry associations – go where the communities already exist.

You will be a great fit here if you:

• Are comfortable working in a hyper-fast, high-judgment environment where market conditions change regularly.
• Have excellent written and verbal communication, with the judgement to know what a regulated audience will trust.
• Build relationships that make customers want to talk about their work with Elliptic publicly.

Our ideal candidate has:

• 6+ years in customer marketing, lifecycle marketing or customer advocacy at B2B SaaS or technology companies, ideally in financial services, compliance or digital assets.
• A track record of building a customer advocacy programme or practitioner community that people chose to join and stay in.
• Hands-on experience building AI workflows that replaced manual work.
• Strong cross-functional skills, especially with Customer Success and Sales, and confidence working with senior executives at customer organisations.
• Experience in a regulated industry, and comfort with the data governance it requires.
• Fluent English.