Role in brief
Nexo is seeking a Head of Marketing to lead growth efforts in the US, targeting high-net-worth individuals. Candidates should have extensive marketing experience, particularly in the crypto or fintech sectors, and be adept at data-driven decision making.
About the role
In this role, you will drive marketing strategies that resonate with high-net-worth individuals in the US market. You will work closely with various teams to ensure that marketing efforts are aligned with local needs and global strategies.
Success in this position requires a deep understanding of the US crypto landscape and the ability to translate complex data into actionable insights. You will also focus on optimizing customer experiences and enhancing brand reputation through effective communication and risk monitoring.
Who this role suits
- An experienced marketing leader with 7-12+ years in senior roles, particularly in growth.
- Someone with a strong analytical mindset who can derive insights from complex data.
- A hands-on crypto user familiar with local crypto culture and media.
- A proactive individual who can align global and local strategies effectively.
From the employer
Your Role
- Local Growth Enablement: Act as the strategic link between local market needs and central Paid, Partnerships, Creative, Web/SEO, Lifecycle, Analytics, and Product teams.
- Market Intelligence & Channel Mapping: Maintain a live overview of US’s crypto and finance landscape — including publishers, influencer ecosystems, affiliates, events, and regional ad platforms.
- HNWI Acquisition: Develop personas, targeting strategies, and localized messaging that resonate with US's high-net-worth individuals. Identify premium channels and moments to engage them effectively.
- Customer Experience Optimization: Audit key customer touchpoints (landing pages, onboarding flows, help center, FAQs) and collaborate with central teams to prioritize improvements and localization.
- Data-Driven Insights: Translate findings into clear, actionable briefs and test hypotheses to improve funnel performance and growth efficiency.
- Brand Voice: Adapt value propositions and messaging to the US, ensuring that all communications feel native and culturally relevant.
- Brand Reputation & Risk Monitoring: Track brand mentions, community sentiment, and potential risks, proposing timely responses or mitigations.
- Key Metrics (KPIs): Funded accounts in US, including HNWI share. Customer LTV and LTV/CAC payback for influenced cohorts. Market penetration: Nexo funded accounts as a percentage of the active US crypto investor base.
What Makes You Stand Out
- 7-12+ years in senior growth or marketing roles, with deep knowledge of the US market.
- Proven experience shaping positioning, messaging, and channel strategy.
- Hands-on crypto user with strong understanding of local crypto culture, media, and terminology.
- Analytical mindset - skilled in turning complex data into actionable insights; experience with GA4, MMPs, and competitive intelligence tools.
- Strong stakeholder management - able to align global and local priorities effectively.
- Bias for action, structured thinking, and high editorial standards.
- Experience in fintech or crypto scale-ups, with an existing network of relevant partners, publishers, and creators.
- Ability to help build and mentor small local teams once traction is proven.
Nexo Benefits
- Competitive compensation with performance bonus.
- Hybrid work.
- Dedicated learning budget.
- Comprehensive health & wellness perks.
- Regular team events.
Questions about this role
What is the remote policy?
This position is remote but targeted towards candidates in the US.
What level of experience is required?
Candidates should have 7-12+ years in senior growth or marketing roles.
How can I apply for this position?
You can apply through the company's website at https://nexo.com/?ref=sailonchain.com.
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