Lead Marketing Engineer - Ripple

About the role

As a Lead Marketing Engineer at Ripple, you will be responsible for shaping the technical vision of the marketing web platform. Your focus will be on scalability and performance to support Ripple’s global growth, ensuring the platform meets high traffic demands while optimizing user experience.

This role involves pioneering AI integration and developing robust data pipelines to enhance marketing strategies. You will collaborate with cross-functional teams, leading initiatives that bridge marketing with engineering, and mentoring team members to foster a culture of technical excellence and innovation.

The salary for this role ranges from $200,000 to $250,000, reflecting the seniority and expertise required.

Skills that matter here

• JavaScript: You will apply your JavaScript expertise to develop and manage the marketing web platform.
• React: Experience with React, especially Next.js, is crucial for building scalable web applications.
• AI: You will integrate AI tools and LLMs to improve marketing workflows and efficiency.
• Sanity: Hands-on experience with Sanity is required for building flexible content models.
• GA4: You will utilize GA4 for accurate tracking and data-driven decision-making.
• Salesforce: Familiarity with Salesforce is important for CRM integrations within the marketing stack.

Who this role suits

• You have a strong background in web development with a focus on marketing technology.
• You thrive in collaborative environments and can influence teams without direct authority.
• You possess a proactive mindset and are eager to mentor others while driving technical excellence.
• You are comfortable working in a fast-paced, high-traffic environment with a focus on results.

From the employer

What You’ll Do

• Develop and manage the comprehensive technical plan for Ripple’s marketing web platform, ensuring it scales to support aggressive global growth, localization, and high-traffic demands.
• Pioneer AI integration and workflow automation, architecting and deploying LLM-powered tools and intelligent agents that drastically increase the marketing team's day-to-day efficiency and output.
• Engineer experimentation and personalization infrastructure, empowering the Growth team to launch complex A/B tests, targeted campaigns, and dynamic content delivery seamlessly.
• Compose and build robust data pipelines and integrations with the broader marketing technology stack (e.g., Segment, GA4, Marketo, Salesforce). This ensures highly accurate tracking, attribution, and data-driven decision-making.
• Lead complex, cross-functional initiatives from inception to delivery, acting as the primary technical bridge between Marketing, Product, and Data engineering teams.
• Define, promote, and enforce engineering guidelines, CI/CD optimizations, and system architecture standards across internal teams and external development partners.
• Build scalable CMS schemas and APIs in Sanity to support modular content creation that directly serves performance marketing and lead generation funnels.
• Continuously optimize core web vitals, technical SEO, and edge-caching strategies, recognizing the direct impact of site speed on user acquisition and conversion rates.
• Mentor and elevate other engineers on the team, encouraging a culture of technical excellence, continuous learning, and forward-thinking system design.

What You'll Bring

• 8+ years of professional web development experience, with at least 2+ years in a Staff, Lead, or Principal engineering role focusing on marketing technology, growth engineering, or equivalent scale platforms.
• Deep expertise in modern JavaScript and React, specifically Next.js (App Router, Server Components) and headless architectures.
• Applied AI experience and an AI-forward approach, with hands-on experience integrating LLMs (OpenAI, Anthropic, etc.). Use frameworks like the Vercel AI SDK or LangChain to build internal tools or agents.
• Proven track record of building experimentation frameworks (e.g., Optimizely, VWO) and personalization engines for high-traffic, results-focused websites.
• Strong architectural understanding of the modern growth marketing stack, including Customer Data Platforms (CDPs), CRM integrations, server-side tagging, and event tracking schemas.
• Demonstrated ability to translate high-level business goals into actionable technical roadmaps and scalable system builds.
• Hands-on experience with headless CMS platforms, especially Sanity (schema building, GROQ queries, custom inputs), prioritizing flexible content modeling for marketing teams.
• Excellent cross-functional leadership skills, with experience influencing senior collaborators in Marketing and Operations without relying on direct authority.
• Deep understanding of performance optimization, SSR/SSG, and edge deployment strategies (Vercel, Cloudflare) to improve technical SEO outcomes.

What We Offer

• Competitive salary, bonuses, and equity.
• Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support.
• Employee giving match.
• Mobile phone stipend.
• R&R days so you can rest and recharge.
• Generous wellness reimbursement and weekly onsite & virtual programming.
• Generous vacation policy - work with your manager to take time off when you need it.
• Industry-leading parental leave policies. Family planning benefits.
• Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events.