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Product Marketing Manager

Remote middle English B2 4 months ago full-time closed

Formulate product positioning, messaging, and competitive advantages
Develop and test ICP, value proposition, and marketing hypotheses
Launch and manage GTM campaigns for new features, markets, and customer segments
Manage demand generation activities from idea to optimization of results
Create sales enablement materials: presentations, battle cards, one-pagers, objection handling guides
Prepare content for the sales funnel: case studies, whitepapers, landing pages, product briefs
Enhance Performa's presence in social media and relevant B2B crypto/fintech communities
Work on the product website, launch new pages, and improve existing ones

At least 3 years of experience in Product Marketing, B2B Marketing, or Growth Marketing
Experience in startups or fast-growing companies
Strong skills in both strategy and hands-on implementation
Experience in B2B Payments is mandatory
Excellent copywriting skills and creation of marketing materials
English language from B2

Fully remote work format
Competitive salary
International team and global market
High level of autonomy and influence on the product
Opportunity to build product marketing almost from scratch and directly impact business growth

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