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Senior Marketing Manager, Americas
New York, US
$123k–162k
senior
1 month ago
full-time
quality 8.2/10
closed
- Work in partnership with the demand gen. and sales teams to build and drive region and culture-specific marketing activities that impact Fireblocks rapid growth
- Coordinate regional planning and execution with sales & marketing stakeholders to build event calendars to increase awareness, drive engagement, generate leads, and support conversion rates.
- Think creatively about the client and prospect experience at events, and build experiences that create unique, memorable, branded experiences for attendees
- Plan and manage communication strategies across social media, press, and digital channels leading up to, during, and after events, using them as broader branding opportunities.
- Manage all aspects of event coordination including: strategy, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, logistics, etc.
- Conduct post-event evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
- Strategise, order, deliver, and manage inventory of swag to support sales & events.
- Research industry event opportunities and evaluate sponsorship based on Fireblocks’ objectives and target audience.
- Maintain event documents - budgets, calendars, project plans, checklists, run-of-shows, etc.
- Drive ROI by working with the sales and demand generation teams to nurture leads
- Prioritise and manage multiple projects simultaneously while meeting deadlines and budgets
- Bachelor's degree
- 7+ years of B2B working experience in event planning, field marketing, and/or marketing space
- Familiarity with AI tools and agents, including Claude and Gemini
- Experience with marketing and sales tools like Hubspot, Salesforce, and Cvent (or similar webinar platform)
- Knowledge of the financial services industry preferred, with added knowledge in crypto, digital assets, and tech a plus
- Proven track record of managing events and marketing campaigns
- Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
- Ability to work independently and in a group setting
- Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
- Strong written and verbal communication skills
- Acute attention to detail; demonstrated ability for accuracy and thoroughness
- Ability to work effectively with internal and external clients
- Proven negotiation, problem-solving, organisation, and project management skills
- Experience handling large budgets
- Knowledge of Microsoft Office (PowerPoint, Excel, Word)
- Ability to travel internationally is required
- Competitive salary range of $123,000 to $162,000
- Potential for target bonus and equity grant
- Generous benefits package
- Opportunity to work in a diverse and inclusive environment