Senior Product Marketing Manager

About the role

In this role, you will drive the marketing strategy for ZeroDev, a smart account and wallet infrastructure. Your responsibilities will include product positioning, managing go-to-market plans, and creating content across various channels to support product launches.

You will work closely with sales and ecosystem partners to enhance product adoption and visibility. Success in this position means effectively communicating product value and achieving measurable growth outcomes while collaborating with cross-functional teams.

Skills that matter here

• product marketing: This role requires expertise in product marketing to develop positioning and messaging for ZeroDev.
• go-to-market strategy: You will define and execute go-to-market plans for product launches.
• content creation: Creating engaging content for multiple platforms will be a key aspect of your responsibilities.
• SEO: You will manage SEO strategies to enhance product visibility online.
• HubSpot: Hands-on experience with HubSpot will be essential for managing campaigns and tracking leads.
• analytics: Analytical skills are necessary to measure the impact of marketing efforts on revenue.

Who this role suits

• A candidate who thrives in ambiguity and enjoys solving complex problems.
• Someone with a strong background in product marketing, ideally in crypto or fintech.
• An individual who is analytical and comfortable using data to inform decisions.
• A collaborative team player who values individual growth and fosters a supportive environment.

From the employer

Responsibilities

• Develop product positioning, messaging and competitive framing across the ZeroDev product line, and evolve it as products mature.
• Define go-to-market plans and run launches end to end, developing content for landing pages, blogs, emails, demos, social, one-pagers and internal enablement.
• Run content, search and lifecycle programs.
• Own the X and LinkedIn calendar, SEO and answer-engine visibility, the monthly newsletter, nurture flows and customer case studies.
• Own growth operations: HubSpot administration, lead scoring and routing, campaign tracking (UTMs, PostHog) and funnel dashboards.
• Equip Sales with proposals, battlecards, account briefs and discovery prompts grounded in the product to assist in moving customers through the pipeline.
• Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated GTM efforts.
• Contribute to OKRs and performance tracking frameworks, and manage marketing budget and paid campaigns against named opportunities.

Requirements

• 5+ years of experience in product marketing or a similar function in crypto, fintech, or developer tools and infrastructure.
• Demonstrated success launching and scaling product launches end to end, with quantifiable outcomes.
• Strong copywriting and storytelling skills - able to distill complexity into clarity.
• Hands-on HubSpot experience: workflows, lead scoring, pipelines and reporting.
• Analytical in nature, with a strong ability to set up tracking, read funnels and tie marketing work to pipeline and revenue.
• Comfort navigating ambiguity and solving open-ended problems with structure and insight.
• Daily AI tool user who can build simple agent workflows or automations.
• Blockchain Enthusiast. A burning curiosity and/or deep understanding of blockchain technologies.
• Bonus: Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success.

Conditions

• Remote-first global workforce + NY office.
• Professional reimbursement program (facilitates industry conference attendance, certifications, and more).
• Medical, dental & vision coverage (US + some other countries).
• 401k retirement plan + company match (US only).
• Wellness stipend.
• Home office set up / ergonomic equipment program.