Senior Product Marketer, Financial Institutions

About the role

In this role, you will be responsible for defining the positioning and messaging of OpenZeppelin's institutional solutions, ensuring they resonate with target audiences. You will lead product launches and create AI-driven marketing assets to support sales initiatives, while also conducting competitive analysis to inform strategies.

You will work in a fully remote environment, collaborating with cross-functional teams to translate customer feedback into actionable insights. Success in this position involves effectively communicating complex topics to senior stakeholders and driving the adoption of innovative financial solutions.

Skills that matter here

• product marketing: This role requires a strong background in product marketing specifically targeting financial institutions.
• AI workflows: Candidates must leverage AI workflows for content creation and competitive intelligence.
• content creation: Creating institutional content and marketing materials is a key responsibility.
• project management: Strong project management skills are necessary to navigate compliance and approval processes.
• digital asset knowledge: A solid understanding of digital assets and tokenization is essential for effective messaging.

Who this role suits

• You have a background in product marketing, specifically within financial services or blockchain.
• You are comfortable using AI tools in your daily work and can demonstrate their application.
• You possess exceptional writing skills and can simplify complex topics for a senior audience.
• You thrive in a collaborative, dynamic environment and are self-driven.

From the employer

• Own positioning and messaging for our institutional solutions, defining value propositions, differentiators, and messaging by use case and buyer persona.
• Lead product launches for new institutional solutions, from launch plans and timelines through announcement, assets, and post-launch adoption.
• Enable Sales with AI-native assets: sales kits, pitch narratives, one-pagers, battlecards, and evaluation materials built to be customized per account and kept current, not static decks.
• Run AI-powered competitive and market intelligence by building workflows that track competitors, regulatory developments, and industry news, and turn them into actionable insights for Sales, Product, and leadership.
• Build use-case and solution pages directly in our CMS, explaining clearly what we offer, who it is for, and why it matters.
• Support early adopter and design partner programs, shaping the materials and narrative that turn institutional interest into qualified opportunities.
• Contribute to institutional content, including research reports, thought leadership, and newsletter topics, using AI workflows to research, draft, and repurpose efficiently.
• Create light social media content when valuable content or launches go live, in coordination with the wider Marketing team.
• Close the loop with the product owners by bringing customer and market feedback into roadmap and packaging discussions.
• Measure what matters by defining launch and adoption metrics and reporting on results.

• 3+ years in product marketing at companies selling to institutions: financial services, digital asset service providers, or blockchain companies with an institutional customer base.
• A proven track record of marketing to banks, asset managers, or market infrastructures at a company that actually won their business.
• An AI-native way of working. You build and use AI workflows daily for content creation, research, competitive monitoring, and sales assets, and can show examples of what you’ve built.
• A solid understanding of digital asset and tokenization use cases, such as tokenized deposits, money market funds, repo, and stablecoins.
• Exceptional writing skills, with the ability to make complex technical and regulatory topics clear and credible for senior audiences.
• Experience working closely with Sales and Product to turn strategy into assets that are actually used in deals.
• Strong project management skills and comfort working through compliance and approval processes.
• A self-driven, collaborative mindset that thrives in dynamic environments.

• Meet your teammates at company gatherings around the world.
• Enjoy the flexibility of fully remote work.
• Take the time you need with flexible time off.
• Grow your family with 8 weeks of paid leave for primary caregivers, 4 weeks for secondary caregivers, and a one-time $3,600 baby bonus.
• Build your ideal home office with up to $500 in equipment support.
• Stay covered with medical insurance.
• Keep growing with learning and development opportunities.
• Get a monthly stipend for your preferred co-working space.