Rain is seeking a Marketing Manager for LATAM to localize and scale their go-to-market strategy across Latin America. Join a hypergrowth company in the stablecoin payments sector.
Rain is the global stablecoin payments platform for enterprises, neobanks, platforms, developers, and AI agents. Our technology allows partners to move, store, and use stablecoins instantly and compliantly through global payment cards, rewards, on/offramps, wallets, and cross-border rails. As both a Visa and Mastercard Principal Member, Rain issues cards that work at more than 175 million merchant locations in over 220 countries and territories. Built natively for stablecoins and trusted by more than 100 organizations worldwide, Rain delivers secure, scalable infrastructure that makes money move freely and instantly around the world. You will have the opportunity to deliver massive impact at a hypergrowth company backed by some of the top investors in fintech, crypto, and SaaS. In January 2026, we closed a $250M Series C led by ICONIQ, valuing Rain at $1.95B, with Sapphire Ventures, Dragonfly, Bessemer Venture Partners, Galaxy Ventures, FirstMark, Lightspeed, Norwest, and Endeavor Catalyst also participating. If you're curious, bold, and excited to help shape a borderless financial future, we'd love to talk.
- Regional GTM & planning: Build the LATAM marketing plan tied to pipeline and revenue targets; define objectives, budgets, and quarterly calendars.
- Target account strategy: Partner with BD leadership to refine ICPs and named account lists; run ABM campaigns and outreach plays by segment (exchanges, neobanks, fintechs, banks).
- Partner & field marketing: Design co-marketing with strategic partners (announcements, case studies, webinars, in-person events); equip BD with region-ready plays.
- Localization & product marketing: Translate and adapt messaging, proof points, one-pagers, pricing narratives, and demos for local buyers; maintain a regional message house.
- Content for the region: Produce market-specific explainers, regulatory primers, and customer stories that educate enterprise buyers on onchain payments.
- Events & activations: Own LATAM event strategy (flagship conferences, roadshows, private roundtables); drive pre/during/post programs and measurable ROI.
- Comms & PR: Coordinate regional PR/earned moments with HQ comms and agencies.
- Measurement: Be accountable for pipeline influence in-region; report insights and iterate quickly.
- Enablement: Build regional sales decks, talk tracks, objection handling, and case studies.
- Agency & vendor management: Source and manage regional specialists (events, creative, PR, translators, etc.).
- Feedback loop: Bring market signal (customer pain, regulatory shifts, competitors) back to HQ to sharpen Rain’s overall strategy.
- 7–10 years in B2B marketing with meaningful time operating in LATAM fintech, payments, or adjacent infrastructure.
- Comfortable starting from first principles, creating clarity, and shipping programs solo before scaling.
- Strong grasp of ABM and how marketing fuels enterprise deals; you set KPIs and own outcomes.
- Can translate technical concepts (stablecoins, on-chain payments, APIs, compliance) into clear value for executives and product leaders.
- Full professional proficiency in Spanish; Portuguese strongly preferred.
- Strong written skills for localization.
- Cross-functional partner, thrives working with BD, Product, Legal/Compliance, and Design across time zones.
- Practical fluency with CRM/marketing automation, analytics, and AI content/translation workflows.
- Based in LATAM (or ability to frequently travel to the region).
- Willing to travel ~25–40% for partners and events.
- Track record building B2B marketing plans 0→1 (nice to have).
- Experience marketing to banks and regulated institutions in LATAM (nice to have).
- Network among regional media, communities, and event organizers (nice to have).
- Experience commissioning original research or market surveys for credibility and demand gen (nice to have).
- Managed external agencies and built small, high-leverage teams (nice to have).
- Competitive salary: $45K – $75K.
- Offers Equity.
- Offers Bonus.
- Opportunity to work in a hypergrowth company.
- Freedom to explore ideas and impact the roadmap and vision of the company.