Role in brief
GRVT is seeking a Senior Marketing Executive to enhance their marketing efforts in the Web3 trading sector. This role focuses on creating impactful campaigns and content to drive user engagement and business growth. Candidates with a strong digital marketing background and familiarity with Web3 are encouraged to apply.
About the role
In the competitive landscape of Web3 trading, GRVT aims to differentiate itself through innovative marketing strategies. The Senior Marketing Executive will lead the development and execution of marketing campaigns that align with product launches and user acquisition efforts. This includes translating marketing objectives into actionable plans across various channels.
Collaboration is key in this role, as the Senior Marketing Executive will work closely with cross-functional teams to simplify complex concepts and create compelling messaging. Success will be measured by the effectiveness of campaigns in driving engagement, conversion, and overall business growth.
Skills that matter here
- digital marketing: This role requires experience in digital marketing to effectively plan and execute campaigns.
- content marketing: Strong content instincts are necessary for developing engaging marketing materials.
- campaign management: Coordinating marketing campaigns from planning to delivery is a core responsibility.
- video marketing: Familiarity with short-form video and social media content is important for engaging audiences.
- data analysis: Using performance data to evaluate and optimize campaigns is crucial for success.
- Web3 knowledge: An understanding of Web3 and trading products will enhance the effectiveness of marketing efforts.
Who this role suits
- A candidate who thrives in fast-paced environments and can manage multiple priorities.
- Someone who is independent and proactive in their approach to work.
- A person with strong communication skills who can simplify complex ideas for diverse audiences.
- An individual with a creative mindset, comfortable using various content formats and channels.
From the employer
1. Growth & Campaign Execution
- Plan and execute marketing campaigns to support product launches, feature releases, user acquisition, activation, and retention.
- Translate marketing objectives into actionable campaign ideas, messaging, and channel plans.
- Coordinate campaign execution across social media, website, email, community, and other relevant channels.
- Monitor campaign performance and identify opportunities to improve reach, engagement, conversion, and overall ROI.
2. Content & Creative Development
- Develop engaging content ideas and marketing materials that communicate Grvt's products, features, and value proposition.
- Create and adapt content across formats, including social posts, short-form videos, product explainers, promotional creatives, and campaign assets.
- Work closely with designers, video editors, and other stakeholders to bring creative ideas to life.
- Stay on top of Web3 trends, industry narratives, competitor activities, and social culture to identify relevant content opportunities.
3. Video & Social Media Marketing
- Develop concepts and briefs for short-form videos, product demos, campaign videos, and other visual content.
- Support video production from ideation and scripting through to editing and distribution, with hands-on execution where needed.
- Identify effective content formats, hooks, and storytelling approaches to improve audience engagement and reach.
- Help build a consistent and recognisable presence for Grvt across key social and digital channels.
4. Product Marketing & Cross-Functional Collaboration
- Work with Product Marketing, BD, Design, and Growth teams to translate product updates and business priorities into effective marketing initiatives.
- Simplify complex trading and Web3 concepts into clear, compelling messages for different audiences.
- Support go-to-market activities for new products, features, partnerships, and market initiatives.
- Gather feedback and performance insights to continuously refine campaign messaging and content direction.
5. Performance Tracking & Optimisation
- Track key marketing metrics, including reach, engagement, CTR, conversion, user acquisition, and campaign ROI.
- Analyse results to understand what works, what doesn't, and how future campaigns can perform better.
- Experiment with new content formats, distribution channels, and growth tactics.
- Share campaign learnings and contribute to a repeatable, data-informed marketing process.
Experience in digital marketing, growth marketing, content marketing, campaign management, or a related role.
Strong content instincts and the ability to develop engaging marketing ideas across different formats and channels.
Experience coordinating or executing marketing campaigns from planning through delivery.
Familiarity with short-form video, social media content, creative production, or video editing workflows.
Comfortable using performance data to evaluate campaigns and improve results.
Strong written and verbal communication skills, with the ability to simplify complex ideas.
Able to work independently, manage multiple priorities, and move quickly in a fast-paced environment.
An understanding of Web3, crypto, financial markets, or trading products is a plus.
Experience using AI-powered tools for content development, creative production, or marketing workflows is an advantage.
Questions about this role
What is the remote policy?
This position is fully remote.
What level of experience is required?
The role is aimed at senior-level candidates with experience in digital marketing or related fields.
How do I apply for this position?
Interested candidates can apply through the GRVT website.
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