Role in brief
Bitpanda seeks a Social Media Lead to enhance their brand voice across social platforms, particularly X, Instagram, and TikTok. This role is ideal for someone with experience in organic social media for fintech or crypto brands who can drive community engagement and content strategy.
About the role
In this role, you will be responsible for shaping Bitpanda's social media strategy and building a strong in-house team. You will lead efforts to transition from a reactive to a proactive social media presence, focusing on growth and community engagement.
You will inherit an established setup while collaborating closely with Brand & Creative Direction. Success will be measured by increased engagement, audience growth, and the effectiveness of community interactions, ensuring that Bitpanda's voice resonates across key platforms.
Who this role suits
- You have a background in building organic social media strategies for consumer brands, particularly in fintech or crypto.
- You are creative and hands-on, capable of producing and managing social-native content.
- You thrive in collaborative environments and can effectively lead a team while managing agency relationships.
- You are comfortable navigating the challenges of regulated industries and can adapt to their constraints.
From the employer
Your mission
Give Bitpanda a voice on social and build the team behind it. You will set the strategy for X, Instagram and TikTok, own how we sound and decide how the channel is run:
- You'll inherit an established interim agency setup, work closely with Brand & Creative Direction, and lead the development of a strong, independent in-house Social team.
- Social at Bitpanda has been reactive; your job is to make it a channel that grows attention, trust and customers.
What you'll do
- Own and continuously evolve our existing social strategy, channel priorities and growth targets, translating our established brand voice into relevant, social-native content across X, Instagram and TikTok.
- Lead the Social team and interim agency, ensuring clear ownership, high-quality execution and a smooth transition towards a strong, independent in-house setup.
- Drive creative excellence and organic growth, developing engaging, culturally relevant content and formats that spark conversations, reach new audiences and strengthen community engagement.
- Own editorial planning and stakeholder prioritization, ensuring the existing intake process and channel framework are consistently applied, with content decisions driven by strategic relevance and performance.
- Measure and optimize what matters, from engagement quality and audience growth to registrations and funded accounts where attributable, while working closely with our Head of Community on listening, escalation and community development.
Who you are
- You built, or were second in command on, organic social for a European consumer fintech, crypto or consumer brand, with a small team and measurable channel growth.
- You have strong creative judgment and experience developing social-native content within an established brand identity and tone of voice.
- You have managed an agency and know how to get quality out of one.
- You are hands-on: you can brief, edit, publish and respond, and you still do.
- You have worked in a regulated or trust-sensitive category and are comfortable with the constraints that brings.
What’s in it for you
- Flexibility to work where you thrive – Enjoy the freedom of our Hybrid working model, combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of your choice.
- Reward for your impact – Receive a competitive total compensation package aligned with Bitpanda’s pay-for-impact policy, including participation in our stock option plan.
- Support for your mental wellbeing – Access confidential coaching, counselling, and mental health resources whenever you need them through OpenUP.
- Time to recharge – On top of your standard annual leave, prioritise your wellbeing in 2027 with 3 additional days of paid time off to rest, reset, and recharge, available once you’ve been with us for 6 months.
- Continuous learning and growth – Grow your skills and stay ahead in your career with unlimited access to Udemy’s library of online courses at your own pace.
- Exclusive perks and rewards – Enjoy discounts, rewards, and perks from partners worldwide across lifestyle, wellness, tech, and travel.
- Support during life milestones – Take advantage of up to 8 additional weeks of gender-neutral new parent leave to welcome and bond with your new addition to the family.
- Fuel and focus on-site – Pandas in Vienna, Bucharest, Barcelona, and Berlin can enjoy free onsite dining, with freshly prepared lunches and snacks to keep you fueled and focused all day long.
- Recognition for your contributions – Celebrate milestones and achievements with recognition and rewards for your Tenure at Bitpanda.
- Show your Bitpanda pride – Access exclusive Bitpanda-branded merchandise and gear to represent.
- Connect and celebrate with your team – Join unforgettable company events, from our Winter Party in Vienna to gatherings worldwide, fostering fun, connection, and celebration.
Questions about this role
Is this role remote?
This position offers a hybrid work model, allowing flexibility in where you work.
What are the requirements for this role?
Candidates should have experience in organic social media for a European consumer fintech, crypto, or consumer brand, along with strong creative judgment.
How do I apply for this position?
Interested candidates can apply through the Bitpanda website.
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