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Team Lead Media Buying

Unknown iGaming Brand
Remote lead 1 month ago full-time closed
media buyingteam managementtraffic scalingA/B testingcampaign managementanalytics

Responsibilities

  • Forming a team of media buyers for different directions and building processes within the team;
  • Hiring media buyers, managing the team, building analytics and reporting processes;
  • Scaling traffic when launching in new GEOs;
  • Organizing search, selection, A/B testing, optimization, and scaling of connections;
  • Independently launching key campaigns;
  • Systematic work with moderation to improve performance indicators.

Requirements

  • Successful experience in team management for at least 3 years;
  • Experience in independently managing advertising campaigns for at least 5 years, understanding of auction mechanics;
  • Positive case studies not older than 3 months;
  • Experience with budgets of at least 5,000 USD per day;
  • Experience with traffic sources: Facebook, Google Ads (Search, GDN, UAC), TikTok;
  • Ability to work with tracking systems (Keitaro, Binom, Zeustrack);
  • Ability to lead and motivate a team.

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