User Acquisition Lead

About the role

Polymarket is the largest prediction market platform, allowing users to trade on outcomes across various sectors. The company is rapidly growing and aims to be a leading source of truth in global media. This role is crucial for driving user growth and engagement through strategic marketing initiatives.

As the User Acquisition Lead, you will develop and manage the user acquisition strategy, oversee a team of channel managers, and collaborate with data and creative teams to optimize performance. Success in this role means effectively scaling user acquisition while maintaining a focus on measurable outcomes.

Skills that matter here

• user acquisition: This role requires a strong background in user acquisition to develop and execute effective marketing strategies.
• performance marketing: Experience in performance marketing is essential for managing and scaling acquisition programs.
• analytical skills: Strong analytical skills are needed to interpret data and make informed decisions about acquisition strategies.

Who this role suits

• Candidates should have a strong background in user acquisition and performance marketing.
• They should be comfortable leading a team and managing multiple marketing channels.
• A clear and direct communication style is important for conveying strategies and performance insights.
• Experience in regulated markets like crypto or fintech is a plus.

From the employer

What You'll Do

• Own the user acquisition strategy across paid social, paid search, influencer, referral, and emerging channels, setting priorities and allocating budget based on performance data.
• Manage and develop a team of channel managers, running weekly reviews, setting clear goals, and making sure work is moving at the right pace and quality.
• Build and maintain a testing roadmap across creative, audience, landing page, and offer variables, turning experiment results into durable channel improvements.
• Partner with the data team to define acquisition metrics, build reporting infrastructure, and make sure the team is making decisions based on accurate attribution.
• Work with brand and creative to produce ad content that explains Polymarket clearly and converts, giving specific, actionable feedback on what is and isn't working.
• Identify and develop non-traditional acquisition channels suited to Polymarket's regulatory environment and user base, including media partnerships, community programs, and event-based activations.
• Report acquisition performance to leadership on a regular cadence, translating channel data into clear business implications and concrete next steps.

What We're Looking For

• 8 or more years of experience in user acquisition or performance marketing, with at least 2 years managing a team directly.
• Demonstrated track record of scaling paid acquisition programs with measurable CAC and LTV outcomes, not just impressions or clicks.
• Deep hands-on experience with at least two of the following categories: Paid social, paid search, and programmatic advertising.
• Strong analytical skills, including comfort with SQL or working closely with analysts to pull and interpret data without waiting on others.
• Experience marketing a financial product, consumer app, or other category where trust and explanation are part of the conversion challenge.
• Clear, direct communication style. You can write a tight brief, run a productive review meeting, and tell leadership something they don't want to hear.
• (Plus) Experience in crypto, fintech, or another regulated consumer category where standard ad channels have restrictions.
• (Plus) Familiarity with prediction markets, sports betting, or other probability-based products and their user bases.
• (Plus) Experience building an acquisition function from an early stage, including standing up tooling, attribution models, and team processes.

Benefits

• Competitive salary & equity
• Unlimited PTO
• Full Health, Vision, & Dental coverage
• 401k match
• Hardware setup: new MacBook Pro, big display, & accessories