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VP of CRM
Soft2Bet website
Santa Venera, MT
head
1 month ago
full-time
closed
- Own the end-to-end retention, reactivation, and LTV strategy across multiple verticals (Fintech, Gaming, etc.)
- Lead and mentor a 50+ person organization.
- Build scalable hiring, onboarding, and management structures to support rapid growth.
- Collaborate closely with the product and technical teams to align CRM strategy with platform architecture, automation logic, and AI integration.
- Oversee high-volume campaign execution across global markets, ensuring quality, deliverability, and localized relevance.
- Define and hit KPIs for churn reduction, ARPU, and engagement quality through advanced segmentation and personalization.
- 10+ years in CRM/Lifecycle leadership within fast-scaling tech environments (Fintech, E-commerce or Gaming preferred).
- Experience managing large teams (50–200+) and know how to build a culture of accountability without being authoritarian.
- Understanding of CRM architecture and "system logic." You don't just send emails; you build automated ecosystems.
- Expertise in multi-channel user journeys (Email, Push, SMS, In-app).
- Being a stable, empathetic leader who leads by example. You value transparency and are focused on the collective success of the organization.
- Proven track record of influencing CRM product development and data infrastructure.
- Fluency in English; ability to navigate a diverse, global workforce.
- A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation to ensure a smooth transition.
- Attractive office location and facilities.
- A dynamic and supportive environment that values its team, featuring special birthday celebration presents and a collaborative company culture.
- 24 days of vacation per year.
- Medical insurance.