Binance Accelerator Program - Brand Partnerships

Company: Binance
Location: Asia
Employment Type: Full-time
Workplace: Remote
Salary: $112,000 - $188,000

About Binance

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by 300+ million people in 100+ countries for industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.

About the Binance Accelerator Program

The Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the world's leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career.

Responsibilities

• Identify and evaluate partners who share the company's vision
• Negotiate brand partnerships to achieve business goals
• Build and execute partnership strategies and activation plans
• Work with cross-functional teams (brand, comms, insights, design, content, data, product, social media, legal) to plan annual strategy (goals, budget, channels, product-market fit)
• Use data to set goals and measure campaign performance (short-term and long-term)
• Manage global budgets and improve ROI
• Share market insights and industry knowledge
• Support regional and local teams to improve marketing execution
• Lead complex projects from start to finish
• Be proactive, resourceful, and action-driven

Requirements

• Current university student or recent graduate
• Experience in brand, marketing, and campaign/event execution
• Strong project management, strategy, relationship-building, and storytelling skills
• Experience working with global partners, internal teams, and agencies
• Strong understanding of brand positioning and partnership value
• Creative and data-driven mindset
• Clear and concise communication skills
• Bilingual English/Mandarin required to coordinate with overseas partners and stakeholders
• Experience or strong understanding of crypto/Web3 (NFTs, fan tokens) is a plus
• Comfortable working in a fast-paced environment
• High curiosity and willingness to learn

Why Binance

• Shape the future with the world's leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)