Director / Senior Director of Communications, APAC

About the role

In this role, you will lead communications efforts across the Asia-Pacific region, focusing on media relations, crisis management, and regulatory communications. You will be responsible for building relationships with key stakeholders and driving publicity for product launches and strategic initiatives.

The position requires a senior leader with over a decade of experience in corporate communications, particularly within the digital assets or fintech sectors. Success in this role means effectively navigating complex regulatory landscapes and maintaining a proactive approach to crisis management while ensuring alignment with global priorities.

Who this role suits

• A seasoned communications professional with 10-15+ years of experience.
• Someone who thrives in fast-paced environments and can adapt quickly to changing circumstances.
• A strong collaborator who can work cross-functionally with legal, compliance, and marketing teams.
• An individual with a deep understanding of media practices and cultural nuances in the APAC region.

From the employer

Key Responsibilities

• APAC Media & Stakeholder Relations: Cultivate durable relationships with pan-regional and local financial, business, and tech media.
• Milestone Delivery & Product Launches: Drive publicity and media campaigns for regional product launches, partnership integrations, institutional platform updates, and strategic market expansion.
• Crisis & Reputational Defense: Maintain around-the-clock crisis readiness. Manage urgent queries, coordinate cross-border holding strategies, and address regulatory developments or market conditions across fragmented time zones.
• Regulatory Communications: Collaborate with APAC Legal and Regulatory Affairs teams to articulate licensing progress, engagement with regulatory bodies and public policy stances.
• Executive Presence & Platforms: Prepare APAC-based and visiting global executives for media rounds, state-level summits, and flagship tech conferences.
• Internal Comms & Regional Culture: Partner with APAC HR and operational leads to drive transparent, consistent internal communications, keeping cross-border regional teams connected to global priorities.
• Agency Steering: Direct regional PR and monitoring agencies across key Asian jurisdictions, ensuring delivery and disciplined narrative execution.

Qualifications

• Experience: 10–15+ years of strategic communications experience, spanning external corporate communications, earned media relations, executive positioning, and issues management in APAC.
• Agency Mindset: High adaptability, exceptional hustle, strong sense of urgency, and client-service accountability within an in-house operating structure.
• Industry Focus: Proven experience in digital assets, blockchain, fintech, AI, or fast-growing platform technology environments.
• Crisis Proven: Extensive background in crisis communications and rapid response within regulated or highly scrutinized sectors.
• Cross-Cultural Acumen: Nuanced understanding of varied media practices, business etiquette, and cultural environments across East and Southeast Asia and Oceania.
• Cross-Functional Leadership: Demonstrated ability to partner with Legal, Compliance, Government Affairs, and Marketing teams to navigate complex market conditions.
• Education: Bachelor’s degree in Communications, International Relations, Journalism, or equivalent practical experience. Multilingual proficiency in regional languages is an asset.