Experiential Marketing Manager

About the role

In this role, you will manage the end-to-end production of events that connect traders, creators, and partners with MetaMask. You will oversee multiple events across different regions, ensuring they align with the company's strategic goals and budgets.

Collaboration is key as you will work with cross-functional teams to develop event concepts and programming. Success in this position means delivering impactful experiences that resonate with audiences while also tracking post-event results to refine future strategies.

The listed salary range is competitive for US-based candidates, with compensation for international candidates determined during the interview process.

Skills that matter here

• event production: This role requires leading the entire process of event production, from venue selection to guest management.
• experiential marketing: You will shape the strategy for real-world experiences that engage MetaMask users.
• brand activations: The position involves creating memorable brand experiences that connect with target audiences.
• project management: You will manage timelines and budgets for multiple events running concurrently.
• budget management: Overseeing budgets is essential to ensure events are delivered on time and within financial constraints.
• stakeholder communication: Clear communication with stakeholders at all levels is crucial for successful event execution.

Who this role suits

• A professional with over five years of experience in event production or experiential marketing.
• Someone who thrives in fast-paced environments and can adapt quickly to changing plans.
• A strategic thinker with strong creative judgment, capable of connecting events to broader business objectives.
• An individual with excellent communication skills, confident in engaging with diverse stakeholders.

From the employer

What You’ll Do

• Produce events and experiences end to end: venues, run of show, fabrication, AV, F&B, and staffing, working alongside our production agency partners.
• Own timelines, workback plans, and budgets for multiple events running in parallel across regions.
• Source, negotiate with, and manage agencies, venues, and vendors in APAC, the US, Europe and LATAM.
• Run registration and guest management, from guest lists and approvals to VIP access and arrival.
• Build programming for events and panels, including formats, session flow, and speaker coordination.
• Keep the operational side tight: source-of-truth docs, trackers, internal team staffing, and on-the-ground comms during conference weeks.
• Build playbooks that make each event easier to run than the last, using AI tools to move faster.
• Partner with cross-functional teams across product, marketing, business development and more to turn briefs into event plans with clear audiences, objectives, and success metrics tied to product and business goals.
• Help develop and refine concepts with the creative team.
• Bring a point of view on formats, venues, and cultural trends, and work with designers and copywriters on decks and creative deliverables.
• Work with content capture teams so every event produces strong stories and shareable content.
• Track post-event results, including attendance, registration data, and social reach and sentiment, and write recaps that show what worked and what to change.
• Over time, help source and manage co-hosts and sponsors for our owned franchises.

What Is Required

• 5+ years in event production, experiential marketing, or brand activations, ideally in fintech, crypto, consumer tech, esports, or entertainment.
• Experience producing large-format or competitive live events, such as tournaments, launches, or live viewing events.
• A track record of delivering multi-city or international events on time and on budget.
• Experience managing agencies and vendors and negotiating contracts under tight deadlines.
• Experience producing premium or invite-only experiences for high-value guests.
• Strong initiative and ability to adapt to changing plans.
• Strategic and creative judgment connecting events to product or business goals.
• Clear, confident communication with stakeholders at every level.

What The Company Offers

• Competitive salary range of $101k - $141k USD for US-based candidates.
• Compensation for candidates based outside the US will be determined based on location, experience, and skills during the interview process.
• Opportunities for international travel up to 20% of the year, typically 1 to 2 weeks per quarter across several markets.