About the Role

We are seeking a highly data-driven and entrepreneurial Growth Lead to drive user acquisition, engagement, and brand growth for Binance in Pakistan. This is a high-impact regional role requiring deep local market understanding, strong analytical capabilities, and proven leadership in fast-paced internet or fintech environments.

Responsibilities

• Partner with the Regional Marketing Lead to develop and execute comprehensive growth strategies tailored to the Pakistan market, ensuring alignment with global business objectives and regional OKRs.
• Lead the planning and execution of localized product campaigns, growth experiments, and user lifecycle programs across web and app channels to drive measurable user growth and funnel conversion.
• Own and optimize full-funnel growth across all channels, including but not limited to:

- Paid Acquisition: Performance marketing across Meta, Google, TikTok, and other ad networks — budget allocation, audience targeting, creative testing, and ROI optimization. - KOL & Influencer Marketing: Identify, onboard, and manage local KOLs, content creators, and brand ambassadors to drive awareness and user acquisition at scale. - Offline Marketing: Plan and execute on-the-ground activations, university tours, community events, and brand partnerships to build local presence and trust. - O2O (Online-to-Offline): Design and execute online-to-offline growth loops — from digital lead generation to offline conversion — including local merchant partnerships, ground activations, and hyperlocal campaigns. - Organic & Community: Manage SEO/ASO, community channels, social media presence, and referral programs to drive cost-efficient, sustainable growth.

• Localize global marketing campaigns and product initiatives to ensure cultural relevance and market fit for Pakistani users.
• Map out the end-to-end user journey and identify opportunities to improve conversion at every stage — from awareness to activation, retention, and advocacy.
• Leverage data analytics and user feedback to continuously monitor campaign performance, iterate on strategies, and improve ROI and user experience.
• Constantly explore and experiment with new channels, creatives, and growth tactics to unlock incremental acquisition and engagement.
• Help shape and elevate the Binance brand presence in Pakistan in creative, compliant, and impactful ways.
• Build, lead, and mentor a high-performing local growth team, fostering a culture of experimentation, accountability, and data-driven decision-making.

Requirements

• 7+ years of relevant growth, marketing, or user acquisition experience, preferably in a leading internet/tech company or fast-paced fintech environment.
• Deep understanding of the Pakistan market — its digital landscape, user behavior, regulatory environment, and growth channels.
• Proven expertise in omnichannel growth, with hands-on experience across paid ads, KOL/influencer marketing, offline activations, and O2O growth strategies.
• Strong knowledge of the fintech industry; experience in the crypto/blockchain industry is preferred.
• Proven track record of driving user growth and managing performance marketing budgets at scale.
• Highly data-driven with strong analytical skills; comfortable working with dashboards, funnel analysis, attribution models, and growth experimentation frameworks.
• Familiar with OKR-driven work culture — able to translate high-level objectives into actionable plans and measurable outcomes.
• Experience in building and managing a team, with a hands-on leadership style.
• Execution-oriented mindset with the humility, drive, and scrappiness to get things done in a resource-constrained environment.
• Strong coordination, stakeholder management, and strategic thinking skills.
• Fluent in English; proficiency in Urdu is a strong advantage.

Salary

$75K-$125K