What You Will Do

• Event Marketing & Field Programs

- Manage the end-to-end logistics of B2B marketing events: trade shows, hosted dinners, executive roundtables, webinars, virtual summits, and partner activations. - Source, negotiate, and manage external vendors (venues, A/V, catering, booth production, swag, event platforms) and own all related contracts and payments. - Build pre-event, during-event, and post-event engagement strategies to maximize pipeline impact from every event dollar spent. - Capture and repurpose event content (recordings, insights, testimonials) into downstream marketing assets.

• Budget, Vendor & Project Management

- Own and manage marketing budgets across events and campaigns: forecasting, PO tracking, invoice reconciliation, and ROI reporting. - Manage multiple vendor and agency relationships simultaneously, ensuring deliverables are on time, on budget, and on brand. - Maintain rigorous project management practices across all workstreams — timelines, briefs, status updates, and stakeholder alignment.

• Marketing Operations & Analytics

- Be able to manage workflows, lead scoring, email automation, campaign attribution, list segmentation, and reporting dashboards on HubSpot. - Ensure data hygiene across the CRM: proper UTM tagging, lead source tracking, duplicate management, and lifecycle stage accuracy. - Build and maintain performance dashboards that give leadership clear visibility into marketing's impact on pipeline and revenue. - Analyze campaign and channel performance to deliver actionable insights and recommendations to the team.

• AI-Powered Productivity & Automation

- Use AI tools (Claude, ChatGPT, Midjourney, Jasper, Notion AI, etc.) daily across the workflow — content drafting, data analysis, creative production, vendor research, reporting, and process automation. - Identify and implement automation opportunities to eliminate manual, repetitive work across marketing operations. - Stay on top of emerging AI-powered martech tools and proactively bring recommendations to the team. - Be a force multiplier — consistently deliver the output of a much larger team by working smarter with technology.

• Content & Creative Collaboration

- Collaborate with content and design teams (or lead directly when needed) to produce campaign assets: landing pages, emails, social content, one-pagers, presentations, and sales enablement materials. - Write clear, compelling briefs for creative and content requests, ensuring alignment with campaign goals and brand standards. - Support thought leadership efforts by coordinating webinar content, blog topics, and industry POV pieces with subject-matter experts.

• Cross-Functional Alignment

- Work closely with Sales to ensure marketing programs/events are aligned with pipeline goals, territory plans, and target account lists. - Partner with Product Marketing to translate product narratives into demand gen campaigns and event messaging. - Provide regular performance updates and strategic recommendations to leadership.