Growth MarTech Senior Specialist

About the role

In this role, you will lead the web tracking architecture, ensuring accurate data flow from various platforms like Google Analytics and Google Tag Manager. You will work closely with engineering teams to implement tracking solutions and address any discrepancies in data reporting.

The position also involves analyzing user acquisition performance and collaborating with cross-functional teams to translate marketing needs into technical requirements. Success means building robust measurement solutions that enhance the company's growth strategy.

Skills that matter here

• Google Analytics 4: This role requires deep proficiency in GA4 for managing web tracking architecture.
• Google Tag Manager: You will own the implementation and maintenance of tracking via GTM.
• AppsFlyer: Experience with AppsFlyer is essential for mobile app tracking.
• Firebase: You will use Firebase to implement tracking for SDK events.
• SQL: Advanced SQL skills are necessary for analyzing large datasets and creating custom reports.
• Tableau: You will build and maintain dashboards using Tableau to visualize growth data.

Who this role suits

• A candidate with a strong analytical background and experience in digital marketing.
• Someone who thrives in a collaborative environment and can translate complex analytics into actionable insights.
• An individual comfortable working with technical teams and managing cross-functional projects.
• A professional who is detail-oriented and proactive in identifying data discrepancies and improving tracking.

From the employer

Key Responsibilities

1. MarTech Architecture, Tracking, Auditing & Proactive Enrichment

• Own the end-to-end web tracking architecture across Google Analytics (GA4) and Google Tag Manager (GTM).
• Define and document Data Layer requirements for the engineering team to implement, and ensure accurate web tracking signals and conversion events are seamlessly routed back to key ad platforms via GTM.
• Partner closely with the engineering team to implement, test, and maintain tracking across mobile apps (AppsFlyer, Firebase) for SDK events and Server-to-Server (S2S) events.
• Take deep ownership of exactly how ad platforms consume our data.
• Lead end-to-end audits of the tracking and reporting foundation to resolve data gaps, latency issues, and discrepancies across tracking tools, internal BI, and ad platforms.

2. Advanced Measurement, Attribution & Incrementality Analysis

• Support the build of measurement solutions across the full attribution spectrum—from foundational models (Last-Touch) to advanced frameworks (Multi-Touch Attribution [MTA] and Media Mix Modeling [MMM]).
• Analyze user acquisition performance, customer acquisition cost (CAC), lifetime value (LTV), and user cohorts.

3. Data Engineering Collaboration & Advanced BI

• Partner with Data Engineering to manage growth data requests, ensuring event streams are clean, structured, and accurately mapped into growth data pipelines.
• Build and maintain automated dashboards using Tableau and Databricks.

4. Cross-Functional Project Management

• Collaborate with Growth, Product, Engineering, and Data teams to translate complex marketing and analytics use cases into precise technical requirements and actionable project tickets.

Requirements

• Bachelor’s degree (or higher) in Data Analytics, Computer Science, Information Systems, Business, Statistics, Marketing, or a related quantitative field.
• 4+ years of dedicated experience in MarTech tracking, growth analytics, and digital marketing data analysis.
• Deep, hands-on proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Deep expertise in mobile app tracking, specifically with AppsFlyer and Firebase.
• Understanding of advanced attribution frameworks (MMM, MTA) and proven experience designing and executing incrementality tests.
• Advanced SQL skills for mining large datasets, creating custom tables, and executing ad-hoc analysis.