Head of Content

Responsibilities

• Lead the entire content direction of the company: media, email newsletters, Telegram channel, community — set the vector and meanings for segments, coordinate topics, edit what the copywriter and community manager prepare.
• Build a video workflow from scratch (horizontal and vertical formats).
• Create a new organic traffic channel through social media — currently, almost all traffic comes from partners, the task is to reduce this dependency through a proprietary content strategy.
• Track metrics for content and social media, make decisions based on numbers.

Requirements

• Experience as Head of Content or in a content leadership position is mandatory.
• Experience in crypto, trading, or finance is a plus.
• Ability to generate strong ideas and bring them to fruition — independence and creativity are more important than willingness to work on someone else's brief.
• Good sense of humor in collaboration with user psychology.
• Comfortable working with numbers and metrics, not just creativity.

Conditions

• Full-time, terms are discussed individually at the final interview.
• Ready team to manage: copywriter, community manager, designer, production.
• Fully remote and flexible schedule.
• Real influence on the product — building a new direction from scratch, not just supporting an existing process.
• Growth alongside a top product that is capturing the market.