Marketing Strategy & Positioning

• Own and drive Lightning Labs' marketing strategy across product launches, developer campaigns, content, and community engagement.
• Define and create measurable KPIs to ensure efficient resource allocation across the wide variety of potential marketing activities.
• Define positioning and messaging for Lightning Labs' products, including LND, Taproot Assets, L402, Terminal, and developer tooling.

Editor-in-Chief

• Own editorial quality and consistency for external content, from blog posts to social media and launch announcements.
• Shape the broader narrative around Lightning's role in the future of payments, stablecoins, and AI-native commerce.

Systematize & Scale Content

• Build the positioning frameworks, templates, and processes that enable the content team and collaborators to produce high-quality output consistently.

Developer Community & Funnel Growth

• Partner with the business development team to support funnel growth, from developer awareness through onboarding and adoption.

AI-Native Marketing Workflows

• Design and manage AI-assisted content systems, establishing quality standards, brand guidelines, and guardrails that enable scalable, high-quality output.

Requirements

• Passion for bitcoin, Lightning, and the mission of bringing financial freedom to the world.
• 5+ years in product marketing or developer marketing, ideally at a technical platform, API-first company, or developer tools company.
• Strong technical fluency with the ability to understand and clearly communicate complex technical concepts to a developer audience.
• Exceptional writing and editing skills with a high bar for technical accuracy, clarity, and consistency across formats.

Preferred

• Experience marketing to a developer audience in open source, bitcoin, AI, fintech, or payments.
• Familiarity with the Lightning Network, bitcoin protocol development, or adjacent ecosystems.