Head of Institutional Marketing

About the role

In this role, you will lead marketing efforts tailored for Blockchain.com's Institutional business, focusing on go-to-market strategies and effective lead generation campaigns. Your work will directly contribute to the growth of the institutional sales team by creating compelling marketing collateral and overseeing event marketing.

You will collaborate closely with the Chief Marketing Officer and the sales teams to refine lead qualification processes and nurture campaigns. This position requires a proactive leader who is not only knowledgeable about crypto products but also skilled in engaging with sophisticated audiences.

Skills that matter here

• Event Management: This role involves organizing and managing events to promote Blockchain.com and engage with clients.
• Marketing operational credentials: You will need to demonstrate past success in integrating marketing efforts with sales outcomes.
• Excellent communication and interpersonal skills: Strong communication abilities are essential for interacting with clients and community members.

Who this role suits

• Candidates should be assertive and able to navigate challenging marketing environments.
• A deep understanding of the crypto space and its products is crucial.
• Attention to detail and a commitment to quality in all marketing materials will be important.
• Experience in organizing events and engaging with diverse audiences is highly valued.

From the employer

What You Will Do

• Successful Go-to-Market planning and execution: defining target audiences, creating compelling marketing collateral and executing effective channel distribution to a sophisticated crypto audience.
• Lead generation: Develop and execute independent lead generation campaigns for Blockchain.com Institutional sales team.
• Content creation: You’ll oversee best-in-class thought leadership our clients find informative and will regularly consume.
• Nurturing & lead qualifying: Work with the Blockchain.com Institutional sales teams to set up effective nurture and lead qualification campaigns through our CRM systems, actively iterating to accelerate pipeline velocity.
• Event marketing: Leading global promotional activities for Blockchain.com at industry events, including our own. Develop and manage event collateral materials, and help coordinate logistics for event participation.
• Marketing leadership: Working with the CMO, you will be a visible and vocal leader of the marketing vertical across the organization, using your presence and insight to drive coordinated action wherever it is needed.

What You Will Need

• A relentless and vocal persona: Institutional crypto marketing can be a streetfight; to lead and thrive in this area, we need someone who can hold their own, regardless of the conditions they find themselves in.
• Crypto-nativity: You should know all the products already, and be comfortable pitching them to some of the most sophisticated people in the space. You should be passionate about space and its bright future.
• Marketing operational credentials: You’ll be able to show examples of the past or how you’ve operationalized the marketing-into-sales pipeline in the past, to great effect.
• Attention to detail: You’ll be a perfectionist, obsessed with making every last detail decent, from the brand to the product.
• Excellent communication and interpersonal skills: you’re comfortable talking to customers, prospective clients, and members of our community.
• Event Management: You’ve organized events of varying scales, including small community events focused on user feedback and cultivating an engaged audience (either online or offline).

Why Join Us

• Own and drive the success of an entire market.
• Be part of a mission-driven company that is shaping the future of global finance.
• Work with some of the brightest minds in crypto, technology, and operations.
• Enjoy flexible work policies, competitive compensation, and opportunities for personal and professional growth.

Compensation & Perks

• Full-time salary based on experience and meaningful equity in an industry-leading company.
• This is a role based in our London office, with a mandatory in-office presence four days per week.
• Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.
• ClassPass Unlimited vacation policy; work hard and take time when you need it.
• Apple equipment.
• The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an emerging field.
• Flexible work culture.