No applications. Teams find and message you directly.
Join BitGo Labs as a Marketing Generalist to launch innovative crypto products in a fast-paced environment. Drive user acquisition and engagement while working closely with product and engineering teams.
BitGo (NYSE: BTGO) is the digital asset infrastructure company delivering custody, wallets, staking, trading, financing, stablecoins, and settlement services from regulated cold storage. Since 2013, BitGo has focused on accelerating the transition of the financial system to a digital asset economy. BitGo maintains a global presence and multiple regulated entities, including BitGo Bank & Trust, National Association, the first federally chartered digital asset trust bank owned by a publicly traded company. Today, BitGo serves thousands of institutions, including many of the industry's top brands, financial institutions, exchanges, and platforms, and millions of investors worldwide. For more information, visit www.bitgo.com. BitGo spent a decade building the infrastructure the digital asset industry runs on. Custody, settlement, wallets, a national trust bank charter. Rails that institutions trust with hundreds of billions of dollars. Custody is the operating system. BitGo Labs builds the apps.
What You'll Do:
- You’ll sit right next to the product and engineering teams, working to put these 90-day products into the hands of real users.
- Pre-GTM Strategy: Take a product thesis and figure out who the first user is. Define the wedge, the messaging, and the distribution channels before the code is even finished.
- Demand Generation & SEO: Build the engine that gets eyes on the product. Use AI to spin up optimized landing pages, test copy, and hack organic growth in days, not months.
- Social Media & Community: Be the voice of our new launches. You'll own the social media strategy to build hype, tap into crypto culture, and directly engage with our early adopters.
- Post-GTM & User Adoption: Read the results honestly. Look at the analytics, track user adoption, and figure out what’s actually converting versus what's just noise.
- Iterate or Kill It: Set the bar before launch. Real numbers, committed in advance, that decide a campaign's fate. If a channel isn't hitting the numbers, you kill it and start the next one without a mourning period.
Who Would Be a Great Fit:
- Someone who has marketed something from nothing. A side hustle, a startup, a newsletter, or a personal brand. "I scheduled tweets for an existing brand" is a different job.
- Professional experience in Marketing, Growth, Communications, or a related field, with a proven track record of driving user acquisition and engagement.
- Someone who builds. You prototype with AI tools, wire up your own landing pages, generate your own copy, and run your own analytics.
- Someone comfortable with crypto, or unafraid of getting there fast. You understand internet culture, crypto Twitter (X), and what makes people actually click.
- Someone who decides. Small team, short cycles, no committee coming to save you.
- Someone who can kill their own work. Shut down the campaign, take the learning, and start the next one without a mourning period.
Why Join BitGo?
- Revolutionizing finance requires vision, innovation, and execution. Join a team of world-class professionals who embody our values of ownership, craftsmanship, and open communication.
- Competitive compensation
- Free custom lunches, dinners, and snacks
- Computer equipment and workplace furniture to suit your needs
- Great colleagues and inspiring startup environment