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cryptomarketingweb3Marketing Manager
About this role
Join Solana Foundation as an Institutional Growth Marketing Lead to develop marketing strategies for institutional audiences in the financial sector, enhancing engagement and driving growth.
Description
Who We Are
The Solana Foundation is a non-profit based in Zug, Switzerland, dedicated to the adoption, decentralization, and security of the Solana network. Solana is a high performance blockchain that can deliver a fast and friendly user experience, without sacrificing security. The Solana Foundation is working to realize a world where individuals own their data, use permissionless networks, and transfer information and value freely around the world. We are looking for talented people who are willing to jump right in and use their expertise to help the ecosystem build.What We Do
The Solana Foundation's marketing and communications team tells the story of what is being built on Solana. We work across developers and founders, traders and crypto-native users, institutions and capital-market participants, payments companies and merchants, enterprises and consumer platforms, and the policymakers and media who shape how all of it is understood. We are deliberately lean, fast, and close to the work.Responsibilities
Responsibilities
- Segment the institutional and capital-markets audience down to named accounts and specific personas.
- Develop and execute integrated campaigns around tokenization and internet capital markets across owned, earned, and partner channels.
- Build sales enablement materials for Institutional BD, including narratives, decks, one-pagers, objection handling, and a maintained content library.
- Produce flagship research and reports in partnership with the Data team, creating work that gets cited rather than skimmed.
- Drive event and partnership activation alongside the Events team, with Breakpoint serving as the anchor moment.
- Measure institutional engagement and pipeline influence in partnership with BD, establishing clear success metrics and reporting results honestly.
Requirements
Requirements
- Substantial experience marketing to institutional financial audiences - asset managers, banks, allocators, market infrastructure, or fintech serving those buyers.
- Demonstrated ownership of a full-funnel program, not just campaign execution: you have defined the audience, built the plan, and been accountable for what it produced.
- The ability to write with authority for a sophisticated financial reader, and the judgment to know when a claim needs a source.
- Experience building sales enablement that a commercial team actually uses.
- Comfort with research and data: you can brief an analysis, interrogate the output, and turn it into a narrative that holds.
- A working understanding of digital assets and where tokenization, stablecoins and market structure are genuinely heading.
- Fluency with AI tooling for research, segmentation, drafting and campaign analysis.
Conditions & Benefits
Conditions
- Bonus points:
Job Details
Market range (est.)$90k–$180k
LocationOffice
AI Score★★★★★☆☆☆☆☆ 5/10
PostedSep 16, 2026 (3d ago)
Tags & Skills
cryptomarketingweb3Marketing Manageroffice