Head of OOH Media

About the role

As the Head of OOH Media at Pump.fun, you will be responsible for developing and executing strategies for out-of-home advertising across key markets. Your role includes selecting impactful sites, negotiating deals, and creating memorable campaigns that resonate with the audience.

You will work in a fast-paced environment, reacting swiftly to market trends and cultural moments. This position offers the unique opportunity to establish the framework for OOH media at Pump.fun, with a focus on measurable outcomes and effective budget management.

The salary range reflects a competitive compensation package for an experienced professional in the field.

Skills that matter here

• OOH media: This role requires deep knowledge of out-of-home media formats, inventory, and pricing to effectively strategize and execute campaigns.
• negotiation: Strong negotiation skills are essential for securing premium advertising placements and maximizing campaign impact.
• creative judgment: The ability to guide and enhance creative ideas is crucial for developing compelling OOH campaigns.
• measurement: You will design campaigns with measurable outcomes to assess their effectiveness, ensuring a data-driven approach.
• speed and ownership: A fast-paced work style is necessary as you will manage tight timelines and take ownership of your projects.
• cultural fluency: Understanding internet culture and trends is important for creating campaigns that resonate with a modern audience.

Who this role suits

• A candidate with at least four years of experience in out-of-home or brand marketing.
• Someone who thrives in a lean team environment and can manage multiple priorities.
• A creative thinker who is comfortable pushing innovative ideas and concepts.
• An individual who is deeply engaged with online culture and can leverage it in marketing strategies.

From the employer

What You'll Do

• Own OOH end to end - set the strategy, budget and calendar across every out-of-home format in our priority markets
• Pick sites that earn attention - find the placements that matter for our users and traders - and know exactly why they matter
• Make the deals - negotiate rates, added value and first look at premium inventory
• Make ideas that travel - concept OOH campaigns built to be photographed, posted and covered
• Go beyond the billboard - pitch and run stunts that get a whole city talking
• Move at the speed of the internet - react to market and cultural moments in days
• Run it on the ground - production, installs, permits, legal and brand-safety review
• Prove what it moved - measure with geo-holdouts, brand and search lift, app installs, social reach and earned media
• Build the playbook - this is the first seat of its kind at Baton; what works in one city becomes how we take pump.fun to the world

What We're Looking For

• 4+ years in OOH, media or brand marketing with major-market campaigns
• Deep OOH fluency - formats, inventory, pricing, lead times, permits
• A negotiator's instinct - you know what premium inventory should cost
• Creative judgment - you can brief and push creative
• Measurement rigour - you design campaigns to be measured before they launch
• Speed and ownership - you thrive with a lean team, tight timelines
• Culture-native - you live online, understand internet and meme culture

Why Join Us

• Distribution from day one: pump.fun is one of the most recognised names in crypto
• Own a channel: this is the founding OOH seat
• Real budget, real speed: meaningful media spend and approvals in hours
• Upside that tracks impact: top-of-market base, a generous bonus structure
• A small, sharp team: direct access to leadership, real ownership