Marketing Technology & Stack Management

• Own day-to-day administration of Securitize's marketing automation platform (e.g., HubSpot) including list management, workflow automation, lead scoring, and platform hygiene.
• Manage integrations between marketing automation, CRM (Salesforce), event platforms, and other tools in the stack — ensuring clean, reliable data flow across systems.
• Evaluate, implement, and maintain marketing technology tools; serve as the internal expert and point of contact for marketing platform questions.
• Partner with Sales/Revenue Ops to align on lead handoff processes, lifecycle stage definitions, and CRM field mapping.

Campaign Operations & Execution

• Build and manage campaign infrastructure: email nurture workflows, lead capture forms, landing pages, UTM frameworks, and campaign tracking.
• Support institutional, content, and events marketing teams with operational execution — ensuring every campaign is properly tracked, segmented, and measurable.
• Own list segmentation and audience management to ensure the right messages reach the right audiences across institutional, issuer, and retail segments.
• Maintain and enforce email compliance standards (CAN-SPAM, GDPR) and deliverability best practices.

Reporting, Analytics & Attribution

• Build and maintain marketing dashboards and reports that track pipeline contribution, campaign performance, channel ROI, and funnel conversion rates.
• Own marketing attribution modeling — working with Sales and RevOps to ensure accurate multi-touch attribution across the buyer journey.
• Deliver regular reporting to marketing leadership and cross-functional stakeholders on key performance metrics.
• Identify gaps in data coverage and proactively implement solutions to improve measurement accuracy.

Process & Enablement

• Document and maintain standard operating procedures (SOPs) for core marketing ops workflows — campaign builds, QA checklists, launch processes, and reporting cadences.
• Onboard marketing team members to tools and processes; serve as the internal trainer and resource for marketing platform usage.
• Continuously identify and implement process improvements that increase speed, accuracy, and scale across the marketing function.

Required Qualifications

• 4+ years of marketing operations experience, ideally in a B2B fintech, financial services, or high-growth technology company.
• Hands-on expertise with HubSpot (or comparable marketing automation platform such as Marketo or Pardot) — including workflows, lead scoring, forms, and reporting.
• Solid working knowledge of Salesforce CRM — comfortable with field mapping, lead/contact/opportunity objects, and campaign influence reporting.
• Strong understanding of campaign tracking fundamentals: UTM parameters, attribution models, and funnel analytics.
• Experience building marketing dashboards in tools such as HubSpot, Salesforce, Looker, or similar.
• Detail-oriented and data-driven — you catch errors before they ship and trust numbers over gut instinct.
• Able to manage multiple concurrent projects independently in a fast-paced, fully remote environment.

Nice to Have

• Experience supporting marketing to institutional financial services audiences (asset managers, RIAs, wealth platforms, broker-dealers).
• Familiarity with ABM platforms such as Demandbase or 6sense.
• Experience with event technology platforms (Splash, Cvent, or similar) and their integration with marketing automation.
• Working knowledge of SQL or BI tools for deeper data analysis.
• Prior experience in a regulated industry where compliance considerations affect marketing execution.

Why Join Us?

• Flexible Paid Time Off – Promoting a healthy work-life balance.
• Equity Grant Opportunities – Share in the success and future growth of the company.
• Remote Work Flexibility – Work from anywhere while staying connected with a dynamic and collaborative team.

Additional Benefits for US employees

• Comprehensive Insurance Coverage – Employer-paid Medical, Dental, and Vision benefits for you and your family.
• 401(k) Retirement Plan – Secure your financial future with employer-sponsored savings.