• Own the overall affiliate growth strategy for the US, EEA and other regulated markets, aligned with company-level acquisition, activation, and ROI goals.
• Define affiliate growth as a product capability, including segmentation, commercial models and funnel design.
• Translate growth strategy into a clear product roadmap, experimentation plan, and success metrics.
• Regulated-Market Execution & Compliance-Aware Scaling.
• Partner Acquisition & Ecosystem Leadership. Build, scale, and manage a diverse affiliate ecosystem, including major affiliate networks, KOLs, communities and publishers.
• Data-Driven Performance & Optimization: Own core performance metrics across the funnel: CAC, LTV, ROI, activation rate, trading conversion, and GMV contribution.
• Partner with Data and Product teams to ensure clean attribution, reliable tracking, and actionable insights.
• Cross-Functional Leadership: Work closely with Product, Engineering, Data, Design, Content, and Marketing to ship high-converting results.
• People Management & Team Building.

Core Requirements:

• 8+ years of experience in growth, affiliate, partnerships, or product-led growth roles, at a leading crypto exchange.


• Proven experience owning affiliate or partnership growth end-to-end, including strategy, execution, and results.


• Strong product mindset — you think in systems, funnels, and scalability, not just campaigns.


• Demonstrated success being measured against hard business metrics (GMV, ROI, revenue, CAC).

Global/US/EEA Market Expertise

• Hands-on experience driving growth globally, or specifically in the US & EEA markets, ideally in regulated or compliance-heavy environments.


• A strong, real network of affiliates, KOLs, or growth partners, and a track record of converting relationships into results.


• Deep understanding of performance marketing funnels and attribution challenges.

Nice To Have(s):

• Experience operating across both Web2 and Web3 growth mechanics.


• Strong personal interest and understanding of the crypto ecosystem.


• Familiarity with tracking and attribution tools such as AppsFlyer, Adjust, or Impact.


• Prior experience building or scaling teams from early to growth stage.

• Competitive total compensation package.
• L&D programs and Education subsidy for employees' growth and development.
• Various team building programs and company events.
• Wellness and meal allowances.
• Comprehensive healthcare schemes for employees and dependants.
• More that we love to tell you along the process!