What you'll do

• Strategy

- Define and execute end-to-end GTM strategy for features within Trading across global markets — from opportunity sizing and positioning through to launch and lifecycle optimisation. - Partner with Product leads to shape roadmap priorities based on market insight, user behaviour, and growth potential. - Act as a strategic thought partner to Product and Growth, representing user needs and market realities in decision-making. - Influence long-term product strategy and monetisation through competitive analysis, segmentation, and market research.

• GTM and product growth

- Lead product and feature launches, crafting narratives that resonate with crypto traders and holders. - Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels. - Partner with Growth and Analytics to identify friction points and opportunities within user journeys, translating insights into programmes that move key metrics — conversion, volume, retention. - Ensure strong measurement and continuous iteration — every campaign should have clear success metrics and documented learnings.

• Cross-functional collaboration

- Collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support to deliver integrated campaigns that connect product value to cultural relevance. - Align cross-functional stakeholders and manage timelines, priorities, and expectations to ensure seamless execution. - Partner with Data and Product to monitor performance, share learnings, and continually refine GTM approaches.

• Brand and community

- Strengthen MetaMask's reputation as a trusted, user-first brand in the Trading community. - Support education, community, and influencer programmes that drive awareness and confidence — particularly among emerging market segments. - Ensure consistency in storytelling across all surfaces, from lifecycle emails to content and brand campaigns.

What you'll bring

• 6 to 8+ years in product marketing, ideally within fintech, crypto, or a high-growth consumer tech environment.
• Demonstrated success leading complex product launches and lifecycle growth initiatives with measurable outcomes.
• Strong strategic thinking and storytelling ability — able to turn complex product concepts into clear, compelling narratives.
• Analytical and outcome-driven; comfortable interpreting data and using insight to inform both marketing and product strategy.
• Exceptional cross-functional communication, influence, and project leadership skills.
• Deep curiosity about web3, DeFi, and onchain user behaviour — or direct experience in the crypto ecosystem.

Nice to have:

• Experience in leading GTM for perps trading and prediction markets products and leading GTM to Asia audience.