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igamingmarketingOtherremote
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About this role
Join an in-house iGaming brand as a Senior ASO Specialist for Android, focusing on ASO strategy and optimization in Google Play.
Description
Join an in-house iGaming brand as a Senior ASO Specialist for Android, focusing on ASO strategy and optimization in Google Play.
Responsibilities
- Develop and implement ASO strategy for Android applications in Google Play.
- Full cycle ASO optimization: semantic core, metadata, titles, descriptions, visual elements.
- Collect, cluster, and analyze search queries assessing frequency, competitiveness, and traffic potential.
- Promote applications for relevant search queries, increasing visibility and rankings in Google Play.
- Analyze competitors in the Gambling vertical: keywords, positions, promotion strategies, visual solutions, and growth dynamics.
- Conduct A/B tests and optimize conversion from app page to installation.
- Prepare technical specifications for designers on icons, screenshots, promo images, and other listing elements.
- Analyze sources of organic traffic, installations, conversions, and effectiveness of ASO changes.
- Monitor changes in Google Play ranking algorithms and adapt strategy.
- Manage ratings, reviews, and app reputation.
- Formulate hypotheses, test new approaches, and scale successful solutions.
- Collaborate with development, design, and traffic acquisition teams.
Requirements
- At least 3 years of practical experience in ASO with Android applications.
- Real experience with iGaming applications is a key requirement.
- Deep understanding of search ranking algorithms and factors in Google Play.
- Confident skills in semantics, search indexing, and competitive analysis.
- Experience successfully ranking applications in top search results for competitive queries.
- Understanding of organic promotion specifics in highly competitive niches.
- Experience with Google Play Console, including Store Listing Experiments, Custom Store Listings, and analytical reports.
- Proficient in ASO tools: ASOdesk, AppTweak, Sensor Tower, AppFollow, SplitMetrics, or similar.
- Practical experience conducting A/B tests and increasing conversion from app page views to installations.
- Understanding of key metrics: Impressions, CTR, CVR, Organic Installs, Retention, CPA, LTV.
- Proven cases with specific results: growth in organic installations, rankings, conversions, and app visibility.
Conditions & Benefits
- Fully remote work format.
- Work from anywhere in the world.
Job Details
Market range (est.)$120k–$245k
LocationRemote
AI Score★★★★★★☆☆☆☆ 6/10
Riskhigh-risk
PostedOct 15, 2026 (12h ago)
Tags & Skills
igamingmarketingOtherremote
Tech Stack
ASOGoogle PlayiGamingA/B testingSEOdata analysis
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