User Growth & Reactivation:

• Launch non-standard activations to engage and reactivate the existing userbase;
• Unlock new user growth via creative innovations: new product offerings, interactive mechanics, A/B testing, and lifecycle optimisation;
• Map and improve the entire user journey (Visit → Registration → KYC → Deposit → Trade) to boost business conversion funnel;

Promotions:

• Drive and execute series of educational and bonus-based campaigns;

Ads management:

• Ideate, test, and optimize paid acquisition campaigns (web + app);
• Manage ASO/SEO experiments and retargeting campaigns;

Accountability & Reporting:

• Fully own Ukrainian OKRs completion, frequently escalate Metrics Progress & Campaigns Performance with Marketing & Operations team.

Requirements:

• 2–4 years of relevant experience in Growth, Digital, or Performance Marketing (preferably crypto, tech/IT, fintech, e-commerce, or mobile apps);
• Proven expertise in Acquisition, Retention, Paid Ads, ASO/SEO, Analytics, CRM/email marketing;
• Execution-oriented mindset with strong ownership and independence;
• Analytical and data-driven, with hands-on A/B testing and product optimisation experience;
• Native-level Ukrainian + strong English proficiency;
• Passion for crypto / blockchain / fintech, staying up-to-date with industry trends.

What We Offer:

• A senior role with full ownership of growth marketing in a top-priority market;
• Opportunity to shape the growth framework for Binance Ukraine (Top10 Mature Market globally);
• Work alongside a passionate local team and global marketing leadership;
• Competitive compensation package and performance-based incentives;
• High visibility role with direct impact on adoption in one of the most crypto-mature countries in the world.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).