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Join Improbable as a Senior Marketing Analyst to transform data into actionable insights for Web3 ventures. Work remotely in a high-impact role focused on marketing strategy and performance analysis.
At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet. We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications, designed to overcome the speed and cost limitations of traditional blockchain infrastructure, the technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability.
Key Responsibilities:
- You’ll own the analytics that help shape marketing strategy, measure performance and uncover growth opportunities across the ecosystem.
- Analyse on-chain data to track protocol activity, user journey and real-time performance trends.
- Create dashboards and live performance reporting that give marketing, BD and leadership teams a clear view of what matters.
- Evaluate KOL, creator and content performance, identifying which partnerships and campaigns drive meaningful user growth, retention and volume.
- Track builder journeys, from documentation and SDK engagement through to live deployment and usage.
- Support business development with data-backed partner intelligence, shortlist creation and market analysis.
- Measure the impact of events, launches and ecosystem activity on acquisition, engagement and more.
- Own regular reporting across key business and marketing metrics, including wallet activity, volume, Total Value Locked (TVL) and more.
- Monitor the competitive landscape and identify where the product and ecosystem have a competitive edge.
Requirements
- Strong experience in data analytics ideally within Web3 (across DeFi or L1/L2 ecosystems).
- Strong SQL and Python capabilities for advanced analytics, forecasting, and predictive modelling.
- Proficiency with data visualisation tools such as Looker, Tableau or Power BI.
- Proficiency in social intelligence and sentiment analysis.
- Experience tracking the link between marketing clicks, conversions, and deposit data using GTM (server-side) and GA4.
- Apply if you're inquisitive and like turning complex data into clear actionable insights.