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◆ 5/10
cryptofintechweb3Sales Manager
About this role
Join Kraken as a Senior Sales Lead in Custody & Wealth Management, leading go-to-market efforts for regulated digital asset custody and wealth solutions globally.
Description
Building the Future of Open Finance
Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system. Before you apply, we encourage you to explore our [culture page](https://www.kraken.com/culture) to understand what drives us and how we work.The team
Payward Services (PWS) is the Infrastructure arm of Payward, the parent company of Kraken, whose businesses span trading, payments, custody, banking, asset management, and services. PWS gives regulated businesses direct API access to the infrastructure that has powered Kraken for 15+ years. Payward holds 100+ regulatory licences, operates in 190+ jurisdictions, and processes $2T+ in annual volume. Payward has also applied for a national trust company charter to offer custody and trust services to institutional and high-net-worth clients across the U.S. The company is backed by strategic investors including Citadel Securities, Jane Street, Deutsche Börse, and Nasdaq. Operated through Payward’s regulated entities, custody combines segregated client accounts, institutional-grade key management and cold storage, independent audit and control reporting, and direct connectivity into Kraken's exchange, staking, and financing rails. Clients get the security posture of a dedicated custodian alongside the liquidity and product depth of one of the longest-running exchanges in crypto.Responsibilities
What you will do
- Lead the go-to-market efforts for Payward custody offering, including qualified custody.
- Sell to banks, neobanks, fintechs, payment companies, brokerages, exchanges, asset managers, and any business that needs regulated digital asset custody, globally.
- Work with Product to design and launch embedded custody and digital asset solutions.
- Report to the Global Head of Sales, Payward Services, as a senior individual contributor.
- Work closely with Solution Engineering, Product, Legal, Compliance, and Onboarding.
- Define the global GTM strategy for Custody across various segments.
- Grow assets under custody and custody revenue as the primary outcomes.
- Develop commercial frameworks across custody, trading, and yield products.
- Own the full client lifecycle from qualification and diligence through agreement negotiation, onboarding, and expansion.
- Build and scale revenue growth in the custody and wealth management vertical.
- Establish Payward as the default custodian across the institutional ecosystem.
- Partner cross-functionally with various departments to align commercial strategy with platform capability.
- Expand Payward’s custody footprint across key markets.
Requirements
What you bring
- 7+ years of experience in B2B or B2B2C revenue organizations within digital asset custody, wealth management, or regulated financial infrastructure.
- Proven track record closing and expanding complex mandates with institutional clients.
- Deep understanding of the wealth management space and how institutions select a custodian.
- Strong commercial judgment, negotiation skills, and executive presence.
- Experience building and leading high-performing global Sales and BD teams.
- Demonstrated ability to implement AI-first sales tooling and scalable go-to-market systems.
- International experience strongly preferred; US and European market knowledge.
- Genuine conviction in crypto and the future of financial market infrastructure.
Conditions & Benefits
What the company offers
- Opportunity to work in a diverse and inclusive environment.
- Encouragement to apply even if you don't fully meet the listed requirements.
- Equal opportunity employer with a commitment to non-discrimination.
- Potential job-related skills or work-style assessments as part of the hiring process.
Job Details
Market range (est.)$95k–$175k
LocationRemote
AI Score★★★★★☆☆☆☆☆ 5/10
PostedOct 1, 2026 (12d ago)
Tags & Skills
cryptofintechweb3Sales Managerremote