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Join LegitGrails as an SEO Specialist to enhance our luxury authentication platform's visibility across multiple web properties. This hands-on role involves implementing SEO strategies and optimizing content for better search performance.
We are a luxury authentication platform running several web properties: our main storefront, which is on Shopify today, an education platform already in development on React, and a mobile app, alongside a library of 300+ real vs fake authentication guides.
What You’ll Be Doing
- Implementing SEO audit recommendations across our web properties, working alongside our developers
- On-page and technical SEO: titles and meta descriptions, schema markup, internal linking, 301s, sitemaps, robots.txt, image alt text, page speed
- Owning our library of 300+ real vs fake authentication guides: reviewing, optimizing and improving what exists, and briefing what comes next at 10 to 15 pieces per month
- Building and coordinating backlink strategy, including vendor selection, brief writing and quality control
- AI search optimization: making sure LegitGrails is found and cited by ChatGPT, Claude, Perplexity and Google AI Overviews
- Distributing our content on Reddit and niche forums, and supporting brand reputation in those communities
- Light PR and outreach support: expert placements, interviews, editorial mentions
- Bringing ideas: new article angles, brand-specific tools and calculators, formats we have not tried yet
- Reporting on referring domains, keyword positions and organic traffic using Ahrefs, Google Search Console and GA4
Who This Role Is For
- SEO specialists with proven, hands-on e-commerce experience, comfortable both on Shopify and on custom or headless front ends
- People who can work with developers on technical fixes and see them through to shipped, not just documented
- Specialists who treat backlinks as quality over quantity: editorial and expert placements, not bulk
- Candidates comfortable working inside Reddit and forum communities without damaging brand reputation
- Anyone who uses AI tools in their work and is fully transparent about where and how
- English proficiency at B2 level or higher
Strong Differentiators
- Experience in fashion, luxury or resale e-commerce
- A clear understanding of how to preserve SEO performance through a platform migration, for example Shopify to React
- A track record in AI search optimization (GEO), not only classic SEO
- App Store Optimization experience, as we also run a mobile app
- International or multilingual SEO experience