Sr. Product Marketing Manager, Government

About the role

In this role, you will define and evolve the value narrative for Chainalysis' offerings, particularly in the public sector. Your focus will be on how these solutions can aid law enforcement and regulatory agencies, requiring a deep understanding of their unique challenges and needs.

You will collaborate with various teams, including Product and R&D, to translate technical capabilities into compelling solutions and sales strategies. Success in this position means effectively communicating the operational value of Chainalysis' products to drive market opportunities and customer engagement.

Who this role suits

• A professional with 5-8 years in product or B2B enterprise technology marketing.
• Experience in marketing to public-sector customers, particularly in law enforcement or regulatory sectors.
• Strong writing skills and the ability to create clear, persuasive narratives.
• A collaborative self-starter who thrives in ambiguous environments and can work independently across teams.

From the employer

Position the Value

• Define and evolve the public sector value narrative: what Chainalysis enables, why it matters, and why we are meaningfully different.
• Build messaging for priority buyer and user personas, from agency leaders to investigators, intelligence analysts, regulators and tax specialists.
• Create the narratives, proof points, and strategic assets that help sellers communicate differentiated value with conviction.
• Own public-sector competitive intelligence, translating market moves into clear offensive and defensive positioning for deal teams.

Turn Value into Solutions

• Partner with Product, R&D, Marketing & Communications, and subject-matter experts to translate innovation into compelling industry solutions, use cases, and sales plays.
• Lead go-to-market planning for launches, major releases, platform capabilities, and commercial offerings.
• Shape customer-facing value narratives for pricing, packaging, and usage-based commercial models, including business cases, operational value and mission impact.
• Bring a customer lens to product and market decisions: explain not only what a capability does, but how it advances the customer’s mission.

Win and Learn in Market

• Produce the strategic content that moves government opportunities forward: first-call decks, solution briefs, talk tracks, discovery frameworks, proof points, and sales plays.
• Partner with Product, Product Marketing, GTM & Enablement teams to scale the strongest narratives into field tools and enablement.
• Bring customer, field, partner, and competitive insight back into the work — sharpening positioning, converting market evidence into credible stories, and building repeatable use cases.

Requirements

• 5–8 years in product, solutions, industry, or B2B enterprise technology marketing, with experience marketing to public-sector customers across law enforcement, intelligence, regulatory or tax functions.
• A demonstrated ability to build positioning and messaging that changes how customers and sellers see a problem—not simply content that fills a library.
• Exceptional writing and editorial judgment. You can write crisp headlines, persuasive narratives, practical sales content, and executive-level messaging; you know the difference between jargon and precision.
• Strong understanding of public-sector buying journeys, decision-making processes and mission-oriented sales motions.
• The ability to connect technical capabilities to mission and operational value for both executive buyers and hands-on users.
• A collaborative self-starter, comfortable working across R&D, Sales, technical and revenue teams, and senior leaders to drive ambiguous, multi-stakeholder work forward independently.

Nice to Have

• Experience with blockchain, digital assets, or crypto-native financial infrastructure.
• Experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology.
• Familiarity with consumption- or usage-based pricing and packaging.
• Familiarity with investigative, intelligence, national-security, regulatory or tax use cases for intelligence and technology, and the policy developments shaping digital-asset markets.

You'll Thrive Here If

• You can shape complexity into a story people remember and a sales conversation people can use.
• You write with precision, bring sound judgment to ambiguous problems, build for repeatability rather than one-off requests, and care about the quality of what reaches customers and the field.