Sr Product Marketing Manager, Platform
Role in brief
Chainalysis seeks a Senior Product Marketing Manager to enhance platform adoption through strategic campaigns and messaging. Ideal candidates have significant experience in B2B marketing and a track record of innovative positioning.
About the role
At Chainalysis, you will play a pivotal role in driving the adoption of a leading blockchain data platform. Your focus will be on developing lifecycle campaigns and messaging that resonate with customers and support the growth of the platform.
The team values collaboration and innovation, as you will work closely with product and go-to-market teams. Success in this role involves effectively communicating Chainalysis's value and positioning the platform to meet customer needs.
Who this role suits
- Has over 8 years of experience in B2B enterprise technology marketing.
- Demonstrates a strong ability to create impactful messaging and campaigns.
- Is a self-starter who thrives in collaborative environments.
- Possesses exceptional writing skills and editorial judgment.
From the employer
- Position the value
- Define and evolve the Chainalysis story
- Build the messaging that lets GTM teams tell that story consistently
- Own competitive positioning
- Build the lifecycle campaigns that take customers deeper into the platform
- Spot the expansion patterns that hold across segments
- Explain our commercial model in the customer’s terms
- Lead go-to-market planning for launches
- Produce the strategic content that moves these conversations forward
- Partner with Product, Product Marketing, GTM & Enablement teams
- 8+ years in product, solutions, industry, or B2B enterprise technology marketing
- Experience building something from nothing
- Positioning that changes how customers and sellers see a problem
- Experience designing lifecycle campaigns or expansion programmes
- Exceptional writing and editorial judgment
- A collaborative self-starter
Questions about this role
What is the remote policy?
The position is remote.
What is the seniority level of this role?
This is a senior-level position.
How do I apply for this position?
Candidates can apply through the Chainalysis website.
✓ Drop your CV once, then continue to the employer's application form. Your profile stays here for every recruiter hiring on web3vacancy.