Role in brief
OKX is a leading crypto exchange seeking a Senior Product Marketing Manager for LATAM. This role focuses on developing go-to-market strategies and community engagement for crypto products. Candidates with extensive product marketing experience in fintech or crypto should apply.
About the role
In this role at OKX, you will lead the creation and execution of go-to-market campaigns for both CeFi and Web3 products tailored for the LATAM market. Your primary goal will be to ensure that product launches resonate with local users while adhering to regulations and cultural nuances.
You will collaborate closely with local general managers and business development teams, leveraging your expertise to enhance product visibility and user acquisition through digital marketing, community engagement, and partnerships. Success will be measured by your ability to drive grassroots adoption and optimize marketing initiatives based on user and market insights.
The salary range for this position is between $120,000 and $200,000, reflecting the seniority and expertise required.
Skills that matter here
- Product marketing: This role requires extensive experience in product marketing to effectively shape strategies for the LATAM market.
- Go-to-market strategy: You will build and run GTM campaigns that are localized and compliant for CeFi and Web3 products.
- Digital marketing: Strong digital marketing skills are essential for executing campaigns that increase product visibility and user acquisition.
- Community building: Experience in community engagement is crucial for driving organic product adoption through local events and influencer partnerships.
- Market analysis: You will conduct market research and competitive analysis to inform marketing strategies and optimize campaigns.
- Communication skills: Outstanding communication skills are needed to articulate complex product narratives to diverse audiences.
Who this role suits
- You have a strong background in product marketing, ideally with experience in fintech or the crypto industry.
- You thrive in collaborative environments and enjoy working closely with cross-functional teams.
- You are data-driven, using insights to guide decisions and optimize marketing efforts.
- You possess excellent communication skills, enabling you to engage effectively with various stakeholders.
From the employer
- Build and run GTM campaigns for CeFi and Web3 products across LATAM, ensuring launches are localized, compliant, and resonate with retail and institutional users.
- Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution.
- Adapt global product narratives and positioning for LATAM, aligning with market behaviors, regulations, and cultural nuances.
- Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption.
- Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads.
- Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives.
- Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams.
- Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals.
- At least 7 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable.
- Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
- Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
- Community Building & Engagement: Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
- Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience. Preferably trilingual in English, Spanish, and Portuguese.
- Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.
- Competitive total compensation package
- L&D programs for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
Questions about this role
What is the remote policy?
This position is fully remote.
What is the seniority level of this role?
This is a senior-level position.
How can I apply for this role?
Interested candidates should visit the OKX website for application details.
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