VIP Growth Product Operations Manager

Company: Binance

Location: Remote (Hong Kong)

Employment Type: Contractor

About the Company

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries for industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more.

Responsibilities

• Own the end-to-end VIP user journey across App and Web, including VIP purchase, user center, benefits center, referral, notifications, swag/benefit application, and event participation
• Improve VIP product experience by identifying user pain points and enhancing benefit visibility, tier understanding, and overall usability for different VIP segments
• Design and execute growth and lifecycle initiatives to drive VIP acquisition, activation, engagement, retention, and user recall
• Plan and run VIP campaigns and operational activities, ensuring strong execution, QA, and post-campaign analysis
• Work closely with Product, Engineering, Design, Marketing, CRM, Sales, and Regional teams to deliver scalable solutions using existing platform capabilities
• Use data analysis to monitor funnel performance, user behavior, campaign ROI, and key VIP growth metrics, and turn insights into action plans

Requirements

• 2+ years of experience in product operations, growth, lifecycle marketing, or product marketing, preferably in internet, fintech, crypto, or platform businesses
• Proven ability to combine product thinking with operational execution, especially for consumer-facing products or user growth scenarios
• Experience in campaign planning and lifecycle operations, including referral, notifications, reactivation, or engagement programs
• Strong product sense, with the ability to write requirements, define user flows, and work effectively with Product and Engineering teams
• Strong analytical skills, including funnel analysis, cohort analysis, and campaign performance evaluation
• High ownership, strong cross-functional communication, and the ability to manage multiple workstreams in a fast-paced environment

Benefits

• Shape the future with the world's leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (arrangement may vary depending on work nature of the business team)