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VP Product Marketing
New York, US
1 month ago
full-time
closed
- Engage directly with customers, partners, and analysts to stay ahead of market and competitive dynamics.
- Own Fireblocks' market positioning and messaging across every market we compete in.
- Partner with product management on roadmap strategy, sharing accountability for product adoption and brand awareness.
- Own launch strategy for positioning-changing products.
- Translate product and market strategy into contextual GTM enablement across pre and post-sales teams.
- Reshape product marketing at Fireblocks using AI.
- Set the team's strategy and OKRs, build a team suited to this model.
- 15+ years in B2B SaaS product marketing, ideally in FinServ, Payments, FinTech, or Cybersecurity.
- 5+ years of team management experience.
- A passion for learning about new technologies including digital assets.
- A strong storyteller who sets the editorial bar.
- Experience with segmentation, buyer personas, and positioning.
- Experience designing AI-based systems for product marketing.
- An excellent communicator who builds consensus across stakeholders.
- Willingness to be hands-on and lead by example.
- Thrive in an ambiguous, fast-paced environment.