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Join Ripple as an Associate Email Marketing Manager to optimize email campaigns and drive engagement. Leverage AI tools and collaborate with cross-functional teams in a dynamic environment.
At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world.
Responsibilities
- Build, QA, and deploy email campaigns for lead nurture, product updates, and prospect and customer engagement.
- Leverage AI tools (e.g., Claude, Gemini, or similar) to uplevel and accelerate campaign build, production, personalization, and A/B test iteration and reporting.
- Write and refine high-performing email copy across the lifecycle—from top-of-funnel awareness and education to product adoption and expansion.
- Adapt tone and messaging by persona, industry, funnel stage, and region while maintaining brand voice and consistency.
- Run A/B tests on subject lines, preview text, copy, CTAs, and timing to improve email performance.
- Use a marketing automation platform (Pardot/Account Engagement, HubSpot) to implement campaigns end-to-end.
- Analyze and share performance metrics (open rates, CTR, CVR, MQL, and pipeline impact) frequently.
- Collaborate with Marcomms, Product Marketing, and Sales teams to translate complex ideas into clear, persuasive, customer-first messaging.
- Ensure compliance with GDPR, CAN-SPAM, CCPA, and industry best-practices— including emerging standards around AI-generated content transparency and data usage.
- Support data hygiene, segmentation, and scalable email program design.
Requirements
- 3+ years of proven track record in email, lifecycle, or marketing operations roles.
- Hands-on experience with a marketing automation platforms (Account Engagement (Pardot), HubSpot etc.). Experience with AI features of these tools is a plus.
- Proven ability to write clear, persuasive, and conversion-focused email copy.
- Strong understanding of segmentation, nurture programs, and B2B buying journeys.
- Strong grasp of messaging frameworks, and value-based writing and comfortable writing for different personas and stages of the funnel.
- Experience testing and iterating on copy using data and insights.
- Ability to translate metrics into a story and share insights that position email campaigns as an impactful channel for moving pipeline.
- Seasoned in process implementation and improvements for increasing program efficiency.
- Experience working in collaborative, cross-functional, fast-paced environments.
Conditions
- Competitive salary, bonuses, and equity.
- Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support.
- Employee giving match.
- Mobile phone stipend.
- R&R days so you can rest and recharge.
- Generous wellness reimbursement and weekly onsite & virtual programming.
- Generous vacation policy - work with your manager to take time off when you need it.
- Industry-leading parental leave policies. Family planning benefits.
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events.
3 DeFi teams messaged me in 5 days
AI profile matched me perfectly
2 interviews in my first week
Hired in 9 days, no cold apps
Best web3 board, period
3 DeFi teams messaged me in 5 days
AI profile matched me perfectly
2 interviews in my first week
Hired in 9 days, no cold apps
Best web3 board, period
CV to offer in 11 days
DAO found me, not the other way
Passive search actually works here
Got 5 messages in first week
Only board I recommend now
CV to offer in 11 days
DAO found me, not the other way
Passive search actually works here
Got 5 messages in first week
Only board I recommend now
