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◆ 8/10
fintechmarketingMarketing Manageroffice
About this role
Unlock is seeking a Director of Paid Media to lead and scale paid acquisition channels, driving growth in the Home Equity market. Ideal candidates have extensive experience in performance marketing and managing significant ad budgets.
Description
About Unlock
Unlock’s mission is to unleash the power of home equity to enrich people’s lives. We do this through a financial solution called a Home Equity Agreement or HEA, an entirely new way to access and utilize home equity. We’re not a lender, so there are no interest charges or monthly payments and homeowners with poor credit or high levels of debt can still qualify. We're beyond passionate about helping our customers build greater financial resiliency. We are mission driven, consumer centric and our products are designed for the way homeowners want to live their lives today - with flexibility and control.Responsibilities
Responsibilities
- Own and scale Unlock's paid acquisition channels, including Google, Meta, and additional platforms.
- Set channel strategy and manage the paid media budget.
- Serve as an experienced thought partner across Acquisitions, Marketing, Data, Product, and external partners.
- Drive acquisition growth as Unlock continues to expand its presence in the Home Equity market.
Requirements
Requirements
- 10+ years of experience in paid media, performance marketing, or customer acquisition.
- Personally managed $1M+ per month in digital ad spend in a hands-on capacity as well as strategic.
- Deep platform expertise on major performance media channels such as Google, Meta, TikTok, and others.
- Proven track record running profitable, ROI-positive paid media in the lead generation space.
- Experience working in a performance-first environment where every dollar of spend is expected to earn its place.
- Command of creative diagnosis, audience strategy, bidding mechanics, and the ability to distinguish a creative problem from a targeting problem from a measurement problem.
- Experience running ads across search, display, native, and retargeting platforms.
- Experience building or scaling a paid media team, including hiring and developing junior channel specialists.
- Strong understanding of how ad creative, landing page experience, and lead intent interact to drive downstream quality, not just top-of-funnel volume.
Conditions & Benefits
What we offer
- Discretionary Time Off: Flexible time off for you to rest and recharge as needed.
- Comprehensive Health Plans: Medical, dental, and vision plans to support your well-being.
- 401(k) Match: An annual 4% employer match to aid in your retirement planning.
- Make Your Mark: Your chance to play a pivotal role in our growth and leave a lasting impact on the company and industry.
- Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location.
- Unlock's Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options and paid time off.
Job Details
Market range (est.)$120k–$245k
LocationOffice
AI Score★★★★★★★★☆☆ 8/10
PostedOct 5, 2026 (7d ago)
Tags & Skills
fintechmarketingMarketing Manageroffice
Tech Stack
paid mediaperformance marketingcustomer acquisitiondigital ad spendGoogleMetaTikToklead generationcreative strategyaudience strategybidding mechanics